Opinion Time for a change of logo? (Ft designs)

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I'm boycotting woollies, I saw some apples in there that are shaped like Tasmania.

Why are we wanting to change the logo all the time.
 

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grumbleguts said:
I'm boycotting woollies, I saw some apples in there that are shaped like Tasmania.

Why are we wanting to change the logo all the time.
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Wouldn’t say all the time - present logo is the longest lasting one we’ve had.
 
I know it's our least successful period ever, but the late 90s - early 00s hawk holds a special place in my heart. I think our current logo is fine and not in need of changing, but I'd like to see us change it up a bit more drastically if we were to change it.
 
New logo is not easy and that's why they cost so much - it's a complete rebranding and includes factors that are totally reasonable and some that are more dictatorial for image - so the more 'ferocious' depictions do not fit the family friendly image that the AFL wants to project, all the clubs logos should be proportionate to each other (sensible), promoting a stylised, corporate image, et al.

Then you have to think about color continuity across web, digital and traditional litho platforms so that you have consistency of color across all, and then a logo must also be strong enough so that it can be printed in greyscale and still project the same strength of message - gradients are not an option.

The other thing needing consideration is how will the new logo work in with our guernsey? Particularly our plethora of clash jumpers we produce each season because the logo will be our only link with the club and the jumper.

I had no time for the current logo when introduced but it has served us well - you'll be surprised how much you will like it down the track when you identify it with our golden years from 2007 - 2016.

This is the sort of thing I envisage we will be looking at going forward - it's basic and needs a bit of layering up but be careful of what you wish for is all I will say.

HAWTHORN NEW LOGOS.png
 
Ned Ryerson said:
Wouldn’t say all the time - present logo is the longest lasting one we’ve had.
Click to expand...
Probably because it's well designed (simple and strong with clean lines and lettering which suits it), has good contrast, prints well and looks good online as well. Isn't clunky or amateurish or likely to only look good in certain contexts. I haven't seen anything which is better than it in this thread, imho.
 
Can only be this

8ee5b9648543e5b200a65373c437ce90.jpeg
 

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Coathanger said:
No way.
Every time I look at this logo,I only see a yellow rifle!
One of the worst ones we've had.
Click to expand...
As a country boy I like the rifle and Mark Williams is also a fan.
 

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Opinion Time for a change of logo? (Ft designs)

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