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2025 gear still feature the Futura 'STK' featured on the old logo. This rebrand feels a little half baked..

The form of the new crest is poorly done. Pointless strokes and inconsistent line weights. Look at the famous crests of Barcelona and PSG - simple uniform lines, such as kid could draw them. The features and meaning behind those soccer crests are plenty. The old crest struck this balance...

That would be on a coloured background. Compare mine on a white background and you'll see what I mean. It has one stroke to the Saints' current one having 2. Goes back to K.I.S.S. A kid should be able to draw a logo from memory. I feel the lack of the old ribbon leaves it feeling incomplete...

Thoughts?

The more I see it, the more I hate it I was lucky enough to go to the unveiling yesterday and the first thing I saw were the glaring problems of mediocre logo craftsmanship. This was exaggerated by the CEO parroting jargon about the need to update the crest for a 'digital age'. This would be...

The more I see it, the more I hate it I was lucky enough to go to the unveiling yesterday and the first thing I saw were the glaring problems of mediocre logo craftsmanship. This was exaggerated by the CEO parroting jargon about the need to update the crest for a 'digital age'. This would be...

I don't usually toot my own horn, but ****ing pay me Saints..

I’ve got some ideas cooked up for a mix of my logo and the new one. I’ll make sure to post tonight

Says ST KILDA instead of ST KFC

Yeah I don’t like it

Ribbon gone Est year mark on the bottom

Told not to share it… It’s ehhh

Nope. They'll use last year's supply. Sponsors stay the same, that'll be all that maters

Scratch that, I scored a double pass as well! Let that be a lesson to check your spam

Can I be someone’s plus one? 😭

Looks good, though it doesn't fix the problems of thin strokes making features illegible in smaller applications. I'd get rid of the white outer stroke on the shield as a first step.

‘How I want to be’ hasn’t been used since the Richardson years. The current club membership slogan is ‘marching in’. I think we’re going to see the Latin replaced with a straight translation to English. Nobody understands or sees a need for Latin nowadays

Surely I’m the only nerd who wants to attend this…

Kilda Football Club. We predate the chicken people by about 70 years