Resource 2017 Financial Results

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The_Wookie

The_Wookie

Queenslander
Gumbies FFC - Sweet F.A. Veteran 10k Posts 30k Posts Shiny Penny Podcaster
Jul 2, 2010
38,610
37,208
Adelaide
AFL Club
Carlton
 
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Annual Reports
Revenue
  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,222
  • Carlton - $58,618,876
  • Port Adelaide - $57,907,188
  • Geelong - $57,804,052
  • Adelaide - $54,954,790
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • St Kilda - $47,952,666
  • GWS - $42,605,892
  • North Melbourne - $39,717,822
  • Gold Coast - $39,656,365
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Fremantle - $2,489,714
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Adelaide - $648,715
  • North Melbourne - $242,656
  • Sydney - $105,186
  • Gold Coast - $19,219
  • Geelong - ($339,849)
  • GWS - ($522,896)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Carlton - $3,169,884
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • West Coast - $64,013,222
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • GWS - $42,605,892
  • Melbourne - $40,347,662
  • Carlton - $39,793,007
  • North Melbourne - $39,717,822
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • North Melbourne - $242,656
  • Sydney - $105,186
  • GWS - ($522,896)
  • Melbourne - ($2,357,619)
  • Carlton - ($2,502,081)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Adelaide - $23,252,578 (includes corporate box revenue)
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,249
  • Fremantle - $16,156,558
  • Geelong - $16,039,108 (includes gate reciepts)
  • Sydney - $15,585,482 (includes matchday)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • North Melbourne - $6,593,189
  • Gold Coast - $6,219,235 (includes gate reciepts)
  • Brisbane - $5,530,944
  • GWS - $1,840,186 (includes merchandise)
  • Richmond - Not Available
Revenue per member
  • Adelaide - $408.90 per member (includes corporate box rev)
  • West Coast - $335.03 per member
  • Fremantle - $315.23 per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • North Melbourne - $163.43 per member
  • GWS - $87.86 per member (includes merchandise)
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West Coast - $2,349,197
  • Fremantle - $2,101,902
  • Western Bulldogs - $1,856,728
  • North Melbourne - $1,722,528
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Sydney - $18,922,637
  • Adelaide - $17,123,561 (inc fundraising)
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • GWS - $11,680,445
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • North Melbourne - $9,341,921
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • Fremantle - $6,270,183 (inc finals bonuses)
  • St Kilda - $6,170,905
  • Gold Coast - $5,919,083 (inc supply rights)
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Fremantle - $1,596,444
  • Adelaide - $1,342,914
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • North Melbourne - $1,001,931
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Sydney - $684,370
  • Gold Coast - $409,975
  • Richmond - Not Available
AFL Distributions
  • GWS - $25,857,369
  • Gold Coast - $24,670,807
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • North Melbourne - $16,322,824
  • Melbourne - $15,713,629
  • Sydney - $14,338,876
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Adelaide - $13,142,957
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Fremantle - $11,273,943
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • GWS - ($27,227,800)
  • Sydney - ($26,519,571)
  • Geelong - ($25,981,512)
  • West Coast - ($25,669,094)
  • Western Bulldogs ($25,489,964)
  • Fremantle - $25,476,311
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Port Adelaide - ($24,701,910)
  • North Melbourne - ($23,851,745)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
  • Adelaide - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Fremantle - $28,315,590
  • Carlton - $26,206,220
  • Adelaide - $25,930,521
  • Port Adelaide - $25,020,425
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • North Melbourne - $15,721,672
  • GWS - $14,137,396
  • Gold Coast - $10,163,916
  • Brisbane - $9,299,059
  • Sydney - $7,695,965
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Port Adelaide - $20,888,549
  • Hawthorn - $19,898,341
  • Adelaide - $19,085,960
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Fremantle - $13,975,438
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • Gold Coast - $11,746,131
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
  • North Melbourne - $5,731,170
  • GWS - $3,813,308
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Fremantle - $14,975,438
  • GWS - $10,324,088
  • Geelong - $9,591,133
  • North Melbourne - $9,990,502
  • Carlton - $8,808,198
  • Adelaide - $6,844,561
  • Melbourne - $6,202,696
  • Sydney - $5,504,960
  • St Kilda - $4,632,839
  • Port Adelaide - $4,131,876
  • Gold Coast - ($1,582,215)
  • Brisbane - ($13,133,854)
 
Last edited:
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To put the Bombers' expected financial position into context, Hawthorn, during their mesmerising three-peat, recorded successive profits of $3.1 million, $3.4 million and $3.3 million, but never broke the $4 million mark.

It means the Bombers' daunting $10.5 million debt – largely accrued due to the drugs saga – could possibly be wiped by the end of 2018.

The club has 68,000 members, more than 10,000 more than last season and the single greatest increase of any club. Only Richmond boasted higher attendances than Essendon, despite most of the Bombers' home games being played at Etihad Stadium. This has directly resulted in match receipts exceeding budget projections by more than $1 million and allows the club to continue to sign blue-chip sponsorship partners such as Fujitsu and Kia.
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customary tertiary reporting via the great sports administrative strategist Sam McClure....$4m profit announced this year is an independent event to the ten million loss from last year and so merely multiplying it by 1.5 (18 months) and that ten million is wiped....I feel so....informed
 
Our Game said:
Still a great effort by the Essendon fans considering they finished on the bottom last year.
Click to expand...

With respect I don't buy that at all. Essendon's wooden spoon last year is so far away from any other wooden spoon in history, unlikely to be repeated again in any similar fashion, and I honestly believe there was more optimism surrounding Essendon's prospects this year than a lot of other teams. Literally had a core of their best players in Heppell, Hurley, Hooker, Watson, Stanton, Collyer and Hooker, as well as the #1 draft pick Andy McGrath, to return and join the group of young guns in Merrett, Danniher, Parish, Fantasia and McDonald-Tipingwuti et al, some of whom flourished given the fact that they were forced to be awarded more opportunity to play because of suspensions to the other players. The only question was how long it would take the suspended players to get back to their best.

Never the less, a $4m profit is a tremendous result for the club and the fans, and I understand that the Supplements Saga hanging over the clubs head for 4 seasons left a bad taste in a lot of mouths, but to play it up as some comeback from the pits of despair is a little misleading, in my opinion.
 
workhorse said:
Never the less, a $4m profit is a tremendous result for the club and the fans, and I understand that the Supplements Saga hanging over the clubs head for 4 seasons left a bad taste in a lot of mouths, but to play it up as some comeback from the pits of despair is a little misleading, in my opinion.
Click to expand...
It's just a marketing campaign to galvanise the supporters, players and other staff members. It has worked.

I guess the amount of uncertainty heading into the year is what caused many to be a little cynical about Essendon's prospects this year. Sure we certainly had the list to do it, but how will that list gel? How will the returning players cope? Will we see a lot of injuries? Will they return to the level that we saw pre-ban? How quick will they adapt to Woosha's gameplan? Etc

The "comeback" is more to do with our off field performance rather than our on field performance. We're finally a normal football club again without the constant threat of suspensions. Without writing years off before they start. Without being front page for allegations after allegations.

We also had a record financial loss at the end of last year. I guess all of that are factors in the club's marketing campaign. The club certainly sees this year as a success in many aspects with the club returning to finals football.
 
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DJFH1A9UQAA6Uxp.jpg:large
 
I reckon they'd be counting the revenue of the Penrith Entertainment Group which owns the Penrith Panthers and which has a range of business interests, including half a dozen pokie parlours.

The Penrith Entertainment Group would give the Panthers an annual stipend to make ends meet. The Panthers themselves would be lucky to earn $5 million per annum from football revenue (membershps, gate takings, sponsorship, merchandise, etc.)
 

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Slax said:
What we'll see is the growing dependence on Pokies to turn a profit if you don't want to really on equalisation.
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Pretty sure the number of machines at Vic clubs is pretty static, so while I'm sure there will be changes/growth in the numbers, I doubt they'd be all that substantial.

For teams in other states, perhaps....Has Brisbane got more machines or brought a substantial number online this year?

With the league (officially at least) discouraging clubs involvement with pokies I'd think outside investments will be in other areas (like Richmond going into Health clubs last year).
 
telsor said:
Pretty sure the number of machines at Vic clubs is pretty static, so while I'm sure there will be changes/growth in the numbers, I doubt they'd be all that substantial.

For teams in other states, perhaps....Has Brisbane got more machines or brought a substantial number online this year?

With the league (officially at least) discouraging clubs involvement with pokies I'd think outside investments will be in other areas (like Richmond going into Health clubs last year).
Click to expand...
Other clubs have had health clubs for a few years. From memory hawthorn have one out at Waverley and Essendon have had one for years out at Windy Hill
 
bombersfan4000 said:
Other clubs have had health clubs for a few years. From memory hawthorn have one out at Waverley and Essendon have had one for years out at Windy Hill
Click to expand...

I wasn't meaning to suggest otherwise (although I think Richmond's case is somewhat different as it's a completely separate business), just saying that future investments will be in areas other than Pokies.
 
Rabman said:
What makes penrith get such a strong revenue stream?
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Clearly you haven't been to Penrith Leagues club. It's a resort, nightclub and entertainment district all in one. Swimming in cash, some of which trickles through to the club.
 
Bokonon_ said:
Clearly you haven't been to Penrith Leagues club. It's a resort, nightclub and entertainment district all in one. Swimming in cash, some of which trickles through to the club.
Click to expand...
Thats right i've been to sydney 4 times, manlys the only area i really know or been at.
 
Rabman said:
Thats right i've been to sydney 4 times, manlys the only area i really know or been at.
Click to expand...
It's huge and like nothing else I know. Penrith Ian 't on the tourist haunts but it's the growth area of Sydney. No beach but it does have a water themed amusement park.
 

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