- Oct 26, 2012
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Interesting article on AFL Media's setup, objectives, and more - by Charles Happell (former sports editor of The Age and publisher of BackPageLead sports opinion website).
http://www.bigfooty.com/forum/forums/the-scratching-post.224/create-thread
The league wanted to give its website a much 'newsier' edge so that it rivalled the online offerings of Fairfax (The Age and the Sydney Morning Herald) and News Ltd (The Herald Sun, The Australian, Brisbane's Courier Mail and so on). Instead of just being a hub for Dream Team devotees, stats nerds and people looking for match-day scores, the league wanted afl.com.au to be the first port of call for all footy fans, seven days a week.
http://www.bigfooty.com/forum/forums/the-scratching-post.224/create-thread
http://www.bigfooty.com/forum/forums/the-scratching-post.224/create-thread
The league wanted to give its website a much 'newsier' edge so that it rivalled the online offerings of Fairfax (The Age and the Sydney Morning Herald) and News Ltd (The Herald Sun, The Australian, Brisbane's Courier Mail and so on). Instead of just being a hub for Dream Team devotees, stats nerds and people looking for match-day scores, the league wanted afl.com.au to be the first port of call for all footy fans, seven days a week.
- 16 reporters working across all platforms (web, mobile, app, Footy Record, AFL products)
- 12 sub-editors handling the copy of reporters
- 20 video journalists and producers creating content for AFL platforms and custom publishing business (eg: Club membership campaigns)
- 20 development and product staff
- 2 social media staff
- 5 photographers, working on match days and for custom publishing
- 11 designers
- 1 analytics person
- Various administration staff and managers
http://www.bigfooty.com/forum/forums/the-scratching-post.224/create-thread
