Thought I would just divert most of the recent draft discussion to a totally unrelated topic for a moment ...
I was just going through blueseum to check out the stats behind some of the numbers that the new boys were presented with today. And I stumbled across some Blues Nostaligia being the Bluebirds.
Now I was a youngster at the time, but I still remember everybody talking about or mentioning the Bluebirds and they created quite the stir back in their time. They were quite popular during their day. Just wondering if there was any opportunity for them to make a comeback and whether we could create some extra gate activity if we brought back the cheerleader concept - especially since we have history.
I know its a bit cheezy and American ... but I see it having the ability to create the same type of marketing stir as "They Know We're Coming" had for us ... which was fresh and different to everybody else ... the latest couple slogans seem tired and are not really having the same impact.
Given how popular cheerleaders have been in sport globally ... and given we have the original cheerleaders in the Bluebirds ... why not dust off the old brand name and get some value out of it ... one for the marketing guru's to ponder down Visy Park way ...
I was just going through blueseum to check out the stats behind some of the numbers that the new boys were presented with today. And I stumbled across some Blues Nostaligia being the Bluebirds.
Now I was a youngster at the time, but I still remember everybody talking about or mentioning the Bluebirds and they created quite the stir back in their time. They were quite popular during their day. Just wondering if there was any opportunity for them to make a comeback and whether we could create some extra gate activity if we brought back the cheerleader concept - especially since we have history.
I know its a bit cheezy and American ... but I see it having the ability to create the same type of marketing stir as "They Know We're Coming" had for us ... which was fresh and different to everybody else ... the latest couple slogans seem tired and are not really having the same impact.
Given how popular cheerleaders have been in sport globally ... and given we have the original cheerleaders in the Bluebirds ... why not dust off the old brand name and get some value out of it ... one for the marketing guru's to ponder down Visy Park way ...