Which sport won 2024? Australia audiences feast on free-to-air despite streaming boom
The clash between Brisbane and Sydney had the benefit of appeal in both core and non-traditional AFL states, driving the audience beyond four million and into the No 1 position as the year’s most-watched program.
The 2024 grand final drew 20,000 more than the Collingwood-Brisbane decider in 2023, making it the largest audience for an AFL finale since 2021. The match also provided a huge bump for 7plus, which registered a 44% rise in viewers to 655,000. That trend will continue when Seven takes full digital rights from 2025.