I guess this can act as a thread to share some of my AFL logo ideas - It would save future me from creating a thread every half year for a half baked logo idea.
As soon as the current Dees' logo was unveiled, a lot of people around here remarked at how awkward the shield and word mark go with the (imo) timeless monogram. The logo feels disjointed, with the three elements having seemingly no design correlations. The shield feels overly modern, especially with that sharp shape around the bottom of the crest, and the word mark feels like an after thought - almost like they chose the first font that shows up on illustrator.
So I decided to have a go at harmonising the mark, matching the shield and word mark to the traditional monogram. Inspiration comes from the coat of arms of the City of Melbourne, as seen on the St Kilda Road Princes Bridge.
As soon as the current Dees' logo was unveiled, a lot of people around here remarked at how awkward the shield and word mark go with the (imo) timeless monogram. The logo feels disjointed, with the three elements having seemingly no design correlations. The shield feels overly modern, especially with that sharp shape around the bottom of the crest, and the word mark feels like an after thought - almost like they chose the first font that shows up on illustrator.
So I decided to have a go at harmonising the mark, matching the shield and word mark to the traditional monogram. Inspiration comes from the coat of arms of the City of Melbourne, as seen on the St Kilda Road Princes Bridge.
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