Toast Target 40,000

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Wife and I weren't full members last year (saving for and taking O/S trip) and took out 3 game membership plus game day tickets.

Was about to get our 2012 memberships tonight... but will now wait:

We would prob fall into the past member category, so if anyone here is having a serious crack at becoming the leading recruiter PM me, Missus and I can count towards your total.
 

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Great initiative. If we can pull this off will be a major coup. Can you sign up people to be non ticketed members? Does that count? If so I might surprise my folks and missus.

Edit: Should say that they won't go to the games so it'd be a bit of a waste to get a season ticket membership
 
The best way to do this is set a target of 10,000 junior members. We have stagnated at 5,000 for the last 7 years or so.

I just looked up the membership book and noticed that in 2012 the Planet teal ( ie under 15) membership costs have gone down from $40 to $20. And that gets the kid access to 11 home games and an unreserved seat. Reserved seating for juniors be it gold or silver members is only an extra $40.

So if you have 5 young nephew and nieces and they aren't members, if you buy them a planet teal membership each that $100, which is marginally more that the $95 Football club membership.

I wrote to Bucky back in 2002 and said we should set a target of 10,000. I said to help achieve these we could do two things;

1. Market the junior membership as a Christmas present, get the membership stuff all packaged up into a box and get it delivered before Christmas. Get the sponsors to throw in some extra goodies. Encourage mums, dads, grandparents, uncles and aunts etc to buy them for kids and save the hassle of finding other presents.

2. Get the clubs sponsors to buy the junior membership directly. Back then 10,000 memberships at $40 would cost $400,000, now it would cost $200,000. If we are trying to go from 5,000 to 10,000 then that's $100,000. Work with sponsors to do promos. Buy a new SGIC insurance policy, tick a box saying you are a Port supporter, then SGIC buys each kid of the policy holder a junior membership. Same deal with our 3 different level sponsors, VIP, Vodafone, Adam internet, Envestra etc.

Look at the kids membership numbers and in particular the Vic clubs cranking up their numbers. I only have figures from 2010 not 2011;

Junior (Kids) Members;

Hawthorn - 14,924
Collingwood - 10,033
Carlton - 9,592
Richmond - 8,769
St Kilda - 8,408
Essendon - 8,128
Geelong - 7,780
North Melbourne - 6,829
Western Bulldogs - 6,576
Melbourne - 5,711
Adelaide - 5,372
Sydney Swans - 5,337
Port Adelaide - 5,058
Fremantle - 4,806
Brisbane Lions - 4,789
West Coast Eagles - 4,381

116,493 kids in total membership of 614,251 ie 18.96%

In 2004 that ranged from

Collingwood - 8,359
Carlton - 7,143
Hawthorn - 7,047
St Kilda - 6,894
Richmond -6,894
Kangaroos - 6,088
Fremantle - 5,929
Geelong 5,384
Melbourne - 4,601
Brisbane - 4,453
Essendon 4,449
West Coast - 4,388
Sydney - 4,387
Port Adelaide - 4,346 out of 36,340
Western Bulldogs - 4,155
Adelaide - 2,285

86,807 0f 494,311 ie 17.56%
 
good idea i guess..

i do believe has quite a few marketable players then we have had in a while...butch being number 1...his face should be plastered everywhere with a generous serve of teal and black.
 
I thinks it's great on two aspects.

1) Raising the Bar. If our target is only 35,000 most people will only try to achieve that. If we raise the target people will try to make that happen, so why limit ourselves. Obviously setting the figure is the challenge as too high and it becomes unmotivational.

2) Getting people involved. Budgeting 101 states that to have people to work with a budget (which in effect is what we are doing), you need to incorporate the people involved. This creates a sense of ownership. Ownership means people will collectively to achieve the target.

I also like the idea of us working together via bigfooty to help the cause, safety in numbers :)
 
REH, the large amount of reserved seating at Footy Park would be part of what works against the sale of junior memberships; no point having a GA ticket for your kid when you're platinum on the wing.

The real push on this front (and many others) really needs to come when we move to Adelaide Oval and all the people with the same seats for 15 years have to shuffle around anyway.
 

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Porthos said:
REH, the large amount of reserved seating at Footy Park would be part of what works against the sale of junior memberships; no point having a GA ticket for your kid when you're platinum on the wing.
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I respectfully have to strongly disagree with you Porthos.

1. The northern stand is basically an empty general admission stand. It was built for crows not us and when it rains they let people go up there for free and very few of our members buy reserved seating up there. When I wrote to Bucky 9.5 years ago I said we should get 5,000 school kids to each of our non showdown home games, stick them in the northern stand, give them the run of the stand, call it Kids Corner etc. Why? Because it doesn't interfere with the rest of the season ticket holders/membership set up. Its a free area for us.

2. We have those bloody black seat covers, cover up bays that we could give away to kids. If you look at the membership booklet and the map of AAMI and see where you can buy sets for the different memberships categories, you will see that you can't buy seats in bays 117, 121, 126, 135, 137 and 144. At approx 750 seats per bay that gets you to 4,500 seats available to kids and their folks that the club reckons that they don't need. If we had 10,000 junior members you would struggle to get half them turn up and many would have their folks pay the extra $40 for a reserved seat in the gold and silver areas as well as the $100 in the platinum areas.

Our perceived greatest weakness of only half filling up Footy Park actually is a great strength and gives us the flexibility to do things with kids if we are innovative and throw some resources at getting them to games.

The real push on this front (and many others) really needs to come when we move to Adelaide Oval and all the people with the same seats for 15 years have to shuffle around anyway.
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Data Integrity of our membership database is key to not stuffing our members around when we move to AO. At the supporters group meeting I attended at the club 3 weeks ago and have written about before, I raised the whole data integrity issue. As I was explaining problems I've had and read about on big footy and TPFP I was thinking of the move to AO and correctly rewarding those who have bought season ticket memberships for years and giving them the first rights to buy the best seats. I briefly mentioned AO membership rights at the end of the discussion and said things had to be sorted out before our move there.

If you or others reading this are concerned about the club doing the right think re long term members when we move to AO, I suggest you write to the club this year and bombard them with requests to get it right, because by September 2013 they will have to start offering memberships at AO. By informing/hassling/cajoling/requesting/demanding they get the data in the database right by the end of 2012, the move to AO when memberships are offered around September 2013, is more likely to be done right with minimal stuff ups.
 
REH pricing has been an interesting point for years.

I remember ringing AA 7 odd years ago and chatting to Rucci. I was shocked my 15 yr old nephew had to pay such a ridiculous price and that the prices for one off admission were so high compared to memberships.

His arguments was to encourage season ticket purchases and used a Man Utd example for some reason.

My argument was if we weren't sold out, why make it more difficult to sell out and by getting people in we may be able to get them to come back and then buy a season pass.

Pricing is also an interesting topic to encourage new members, time has pased since then.
 
RussellEbertHandball said:
I respectfully have to strongly disagree with you Porthos.
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OK, but if you are platinum centre-wing and your kid (or niece/nephew, or neighbour's kid) is now old enough that they actually watch the footy, then in either case you're giving up your premium seat to go and sit in open air, or up in the heavens. This is the point I'm making, not that it is currently impossible to sit together...given the Port season ticket holders still going to games have sat together for up to 15 years now, uprooting to accommodate an new one is not ideal.

But sure, open up those bays for junior memberships - its a fair option for all-new supporters, just not so much for entrenched members (who I imagine will usually have the better kid member-adult member development rate)
 
Once you go from 14 to 15 you face about a 500% increase in admission price at the gate and membership now its down to $20 for junior membership and most 15 year olds don't work, or if they do its part time and earn very little.

Basic economics says you make your decisions based on the margin, ie marginal costs and marginal benefits, A 500% increase in marginal costs without any increase in marginal benefits is going to discourage lots of kids.

My nephew used to go the Port games in the early '00's with his school mates who were crowies because they couldn't get into crows games. They could sit wherever they liked and they had lots of fun. Once his crowie mates hit 15 and they had to go from paying $2.50 to about $15, they stopped going with him.
 
Porthos said:
OK, but if you are platinum centre-wing and your kid (or niece/nephew, or neighbour's kid) is now old enough that they actually watch the footy, then in either case you're giving up your premium seat to go and sit in open air, or up in the heavens. This is the point I'm making, not that it is currently impossible to sit together...given the Port season ticket holders still going to games have sat together for up to 15 years now, uprooting to accommodate an new one is not ideal.

But sure, open up those bays for junior memberships - its a fair option for all-new supporters, just not so much for entrenched members (who I imagine will usually have the better kid member-adult member development rate)
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I might have missed the point you were making Porthos, re members on the wing, but if we are going to go from 5,000 kid members to 10,000 the overwhelming majority are not going to be associated with members who sit in the platinum seats and the undercover ones in particular.

We have about 13,000 11 games season ticket holders. That's what it said when AO was given the big tick. See
http://www.adelaidenow.com.au/sport...at-adelaide-oval/story-e6frecj3-1225903680004

So maybe 4,000 of them sit on the wing. If you sit undercover then there isn't much you can do except pay $100 for a seat for junior members instead of $20 for planet teal membership. The $100 gets the kid all the Planet Teal membership benefits.

Bays 126 and 135 are on the wing but covered up with bay covers. These could be used to promote Platinum members buying kid memberships, but not reserved seats to sit with their kids, but still in a good spot. That potentially is 1,500 seats which is probably more than enough platinum members who want to buy a kids membership and want them to come to a few games a year and not spend $100 on a reserved seat.
 
Would like to know how many of these members are actually 11 game ticket holders (home games) Some of the numbers in the membership tally would be 1 game and 3 game memberships which is absolute BS. All AFL clubs do the same, should only count the people who have a ticket to every home game as a member in the tally, the rest are worthless to put in the tally
 
From that AO gets the go ahead link I put in my last post. In 2010 we had 13,600 11 game members/season ticket holders.


70 PER CENT INCREASE in Port Adelaide season-ticket sales (from 13,600 to 23,000).
 
PortBrillance said:
Would like to know how many of these members are actually 11 game ticket holders (home games) Some of the numbers in the membership tally would be 1 game and 3 game memberships which is absolute BS. All AFL clubs do the same, should only count the people who have a ticket to every home game as a member in the tally, the rest are worthless to put in the tally
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Better strike me off the list then, oh well:eek:
Do I have to hand my sticker & lanyard back?
 
PortBrillance said:
......, the rest are worthless to put in the tally
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Dopey comment. Its all money to the club. Sure the AFL could give a breakdown of 11 game memberships, like they give a breakdown of the number of adults, concessions and juniors that make up the total figure.

But people who live interstate, especially Melbourne who get to 5 games and country members who get 5 games but can't make Friday or Sunday twilight games because of the travel restrictions that clash with work can't make 11 games.

You embrace everyone, not reject some because they aren't the simple measure.

Sure its become a marketing tool for the AFL and the clubs who have flogged to death the 3 game memberships and junior memberships, but so what.
 
RussellEbertHandball said:
Dopey comment. Its all money to the club. Sure the AFL could give a breakdown of 11 game memberships, like they give a breakdown of the number of adults, concessions and juniors that make up the total figure.

But people who live interstate, especially Melbourne who get to 5 games and country members who get 5 games but can't make Friday or Sunday twilight games because of the travel restrictions that clash with work can't make 11 games.

You embrace everyone, not reject some because they aren't the simple measure.

Sure its become a marketing tool for the AFL and the clubs who have flogged to death the 3 game memberships and junior memberships, but so what.
Click to expand...

I'm not saying its not important, it just shouldn't be added to the membership tally. It's pointless
 

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Toast Target 40,000

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