TV Rights

[Jatz]

I reckon there's a big gap in the market for an app that lets you do something like that. It occurred to me while watching split screen on Kayo last year, but even being able to watch a sport on mute on half the screen while your other half watches some reality show on a different streaming service on the other surely appeals to some. Or else being able to split screen sports from two different sporting apps in a less extreme example.

You think there’s a big gap in the market for the TV to have half sport and half reality show?

I’m honestly shocked anyone would want that. I’d rather watch on a laptop/phone than split the screen with something like that.

 

[SM]

You think there’s a big gap in the market for the TV to have half sport and half reality show?

I’m honestly shocked anyone would want that. I’d rather watch on a laptop/phone than split the screen with something like that.

Did you miss my last sentence? you don't think there's a market for being able to split screen sports or programs from multiple apps rather than just Kayo?

 

[Jatz]

Did you miss my last sentence? you don't think there's a market for being able to split screen sports or programs from multiple apps rather than just Kayo?

I didn’t, I was just addressing the first part which seemed strange to me haha.

I don’t believe there’d be a big enough market to worry about splitting programs from multiple apps. If you’re genuinely watching a show, I don’t think most would want their screen split in half with something else.

Sport makes a bit more sense but I just don’t see it happening. Would mostly only occur with football (due to the split rights)? What other sports would you be trying to merge across apps?

 

[Zidane98]

I didn’t, I was just addressing the first part which seemed strange to me haha.

I don’t believe there’d be a big enough market to worry about splitting programs from multiple apps. If you’re genuinely watching a show, I don’t think most would want their screen split in half with something else.

Sport makes a bit more sense but I just don’t see it happening. Would mostly only occur with football (due to the split rights)? What other sports would you be trying to merge across apps?

Yeah no thanks to split screen. Misso would be demanding MAFS on the split screen when the football is on.

 

[SM]

I didn’t, I was just addressing the first part which seemed strange to me haha.

I don’t believe there’d be a big enough market to worry about splitting programs from multiple apps. If you’re genuinely watching a show, I don’t think most would want their screen split in half with something else.

Sport makes a bit more sense but I just don’t see it happening. Would mostly only occur with football (due to the split rights)? What other sports would you be trying to merge across apps?

There's about four different apps showing sport. Afl crosses over with epl once both are back, championship and epl regularly on at same time, a-league and afl, etc etc. That's just the ones I'm interested in. F1 and epl, union and afl, I'm sure there's plenty of combinations if you put your mind to it.

 

[Jatz]

There's about four different apps showing sport. Afl crosses over with epl once both are back, championship and epl regularly on at same time, a-league and afl, etc etc. That's just the ones I'm interested in. F1 and epl, union and afl, I'm sure there's plenty of combinations if you put your mind to it.

They're played at completely different times of the day.

There's really no market for what you're suggesting. There just won't be enough interest to make it viable.

 

[SM]

They're played at completely different times of the day.

There's really no market for what you're suggesting. There just won't be enough interest to make it viable.

No they aren't? The Saturday night AFL regularly clashes with EPL once the time zones flick back.

You're making out I'm suggesting some super expensive product. I'm merely suggesting that Google home TVs, Apple TVs, and this new Foxtel bundle which already allow cross platform capability should look into split screen capability for sport. It wouldn't be much of an extra stretch. If there's zero market for it why does Kayo offer it?

 

[Jatz]

No they aren't? The Saturday night AFL regularly clashes with EPL once the time zones flick back.

You're making out I'm suggesting some super expensive product. I'm merely suggesting that Google home TVs, Apple TVs, and this new Foxtel bundle which already allow cross platform capability should look into split screen capability for sport. It wouldn't be much of an extra stretch. If there's zero market for it why does Kayo offer it?

One half/quarter of an AFL game clashing with the first half of the early kick off.

Why would any of the subscription services agree to share screens with competitors? It makes zero sense for them to sign off on it. Kayo is able to offer it because they're splitting their own content. I'd love to see the statistics of how often that actually gets used in any case.

 

[SM]

One half/quarter of an AFL game clashing with the first half of the early kick off.

Why would any of the subscription services agree to share screens with competitors? It makes zero sense for them to sign off on it. Kayo is able to offer it because they're splitting their own content. I'd love to see the statistics of how often that actually gets used in any case.

Usually people tend to find the second half/last quarter of a game reasonably important. You've also ignored the series of other examples I came up with but whatever.

You've made far more out of this than was needed really. The suggestion that split screen capability be extended beyond merely Kayo sports was all I was saying. I'd think subscribers wouldn't care if the screen is being shared with a competitor if it means people are happy to pay for more subscriptions. If I'm always watching Championship games when Champions League games are on why would I get a Stan subscription? If I could watch both at the same time I'd be more inclined to get the second subscription. I would have thought that would be reasonably obvious.

 

[Zidane98]

Ha ha reminds me of early Optus days

 

[Fwoy]

From August 1st, Optus Sport will be charged at $9.99 to those with an active Optus phone or internet account. So that’s free to $6.99 to $9.99 in 12 months

AFAIK, non-Optus customers will remain paying $24.99 a month…

 

[Jatz]

I'll weather this price rise but if it goes again, it's gone.

 

[Zidane98]

From August 1st, Optus Sport will be charged at $9.99 to those with an active Optus phone or internet account. So that’s free to $6.99 to $9.99 in 12 months

AFAIK, non-Optus customers will remain paying $24.99 a month…

Advertising seems to be ramping up big time too on Optus Sport. Is there a report on Optus Sport financial performance?

With the average person struggling to get by these days it sounds like many (including myself for the moment) cannot justify Optus Sport subscription fees.

When are the rights next up for renewal?

 

[Jatz]

Advertising seems to be ramping up big time too on Optus Sport. Is there a report on Optus Sport financial performance?

With the average person struggling to get by these days it sounds like many (including myself for the moment) cannot justify Optus Sport subscription fees.

When are the rights next up for renewal?

It's unlikely they'll move at the next renewal. Who's going to pay more and then pay to set up the platform etc.

I'd suggest it'll be with Optus for the foreseeable future.

 

[AJ_2000]

It's unlikely they'll move at the next renewal. Who's going to pay more and then pay to set up the platform etc.

I'd suggest it'll be with Optus for the foreseeable future.

The TV rights game is built off competition and someone wanting someone's else's market share and being willing to over pay to get it.

Are foxsports willing to get back in to the EPL if they believe it drives a volume of subscribers back to their platform?

Do other streaming platforms like look to make splash here?

The sellers don't really care too much about platforms or audience numbers, just the dollars.

I've been listening to a podcast about the history of sports rights (mostly NFL and College Football examples) but the common theme over time is that the holders don't get the realised value they were hoping for, and often come renewal time seek a similar or lower deal and often lose them to another party for well over what they would offer. It's just history repeating. The ones that end up paying the price is me and you with more and more subscriptions or fees.

 

[BigVic]

I have Bein direct to them and it's cheaper than the $35 Kayo Sports

 

[Jatz]

The TV rights game is built off competition and someone wanting someone's else's market share and being willing to over pay to get it.

Are foxsports willing to get back in to the EPL if they believe it drives a volume of subscribers back to their platform?

Do other streaming platforms like look to make splash here?

The sellers don't really care too much about platforms or audience numbers, just the dollars.

I've been listening to a podcast about the history of sports rights (mostly NFL and College Football examples) but the common theme over time is that the holders don't get the realised value they were hoping for, and often come renewal time seek a similar or lower deal and often lose them to another party for well over what they would offer. It's just history repeating. The ones that end up paying the price is me and you with more and more subscriptions or fees.

Yes it is.

No they aren't. Optus paid well over market rate to get it initially and Foxtel said at the time the actual viewing numbers didn't come close to justifying the cost. I mean think about it, most games are after midnight, it's a niche product.

Possibly but I doubt it. With Optus investing so heavily in football, I don't see them seeing any relevant competition for it.

Correct.

Not Business Wars was it? Haven't yet got to the College Football season of that.

 

[99 Problems]

The TV rights game is built off competition and someone wanting someone's else's market share and being willing to over pay to get it.

Are foxsports willing to get back in to the EPL if they believe it drives a volume of subscribers back to their platform?

Do other streaming platforms like look to make splash here?

The sellers don't really care too much about platforms or audience numbers, just the dollars.

I've been listening to a podcast about the history of sports rights (mostly NFL and College Football examples) but the common theme over time is that the holders don't get the realised value they were hoping for, and often come renewal time seek a similar or lower deal and often lose them to another party for well over what they would offer. It's just history repeating. The ones that end up paying the price is me and you with more and more subscriptions or fees.

Foxtel can’t afford anything more after the new AFL and NRL deals. Across foxtel/kayo/binge subscription revenue is down slightly, but they now are paying even more for their two most expensive contracts with no extra income to cover the costs. 7 and 9 both lose money on the footy as well but are scared to lose what they have so keep paying up.

You’re right that rights holders almost never realise the value they believe a deal will generate. Some are naive and some a bit less innocent than that. Globally it’s an issue but the two big codes in Australia are particularly built on a house of cards because there’s such a small group of potential buyers. Streaming may help keep the market afloat for a while yet but the current market is at breaking point and some point soon the market will pop. There’s a reason the NRL is rushing plans to get to 20 teams and increase content they can sell.

The deal made sense for Optus at the start. Use the EPL and Champions League rights to gain customers for their main and higher margin phone/internet business. After so many years I’d suggest that they’ve tapped that market out now. They don’t want to lose the rights and risk losing the acquired customers, but need to generate some extra revenue from them to stop bleeding money on the deal now the acquisition stage is over.

 

[Thistle]

Advertising seems to be ramping up big time too on Optus Sport. Is there a report on Optus Sport financial performance?

With the average person struggling to get by these days it sounds like many (including myself for the moment) cannot justify Optus Sport subscription fees.

When are the rights next up for renewal?

Yep have definitely noticed a lot more ads! We're starting to pay more for a lesser experience

 

[RossFC]

$9.99 is still a good price for what we get, but they really need 1080p online, and for the delay to be reduced.

 

[Zidane98]

Yep have definitely noticed a lot more ads! We're starting to pay more for a lesser experience

Not cool when one is paying $25 a month realistically.


I'd say it's a poor performer financially for Optus and they're doing everything possible to get a return.


Football rights in Australia should be A-League/W-League / Socceroos / Matildas / other Football Australia comeptitions and EPL / UEFA mens / womens comps bundled together. The above accounts for the absolute majority of football viewership in Australia. As part of the deal all Socceroos / Matlidas games must be broadcast on FTA and 2 A-League fixtures per round (usually Sat 7.45 and Sun 5pm fixtures).




Everything else would mostly be covered by a Bein connect sub.

 

[Zidane98]

$9.99 is still a good price for what we get, but they really need 1080p online, and for the delay to be reduced.

It's not just the $9.99 sub fee. You also need a minimum mobile phone contract with Optus to get it at that price ($45 a month IIRC but could be more now).


$24.99 is the min price you can pay per month to get Optus Sports.

 

[Jatz]

It's not just the $9.99 sub fee. You also need a minimum mobile phone contract with Optus to get it at that price ($45 a month IIRC but could be more now).


$24.99 is the min price you can pay per month to get Optus Sports - without an Optus product

Updated that for you.

I put our home Wifi with Optus, that works well. The mobile coverage I've found to be subpar so went with Telstra.

 

[Zidane98]

Updated that for you.

I put our home Wifi with Optus, that works well. The mobile coverage I've found to be subpar so went with Telstra.

24.99 is the minimum price.

Min price with a Optus contract is a post paid mobile plan ($52 monthly seems to be the cheapest) plus $9.99 for Optus Sport.

Thats 61.99 monthly.

 

[bok_party]

Yeah I don’t think if you’ve already got an Optus contract you should be forking out another ten bucks on top. I was happy with $5.