- Jul 25, 2010
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Your very first line is so full of arrogance. Even if we had 60000 members we should be marketing the club. Its not really about what we have its about what we could have. Port had sweat FA two years ago and now we are complaining that they are getting a free ride from the press. Lets face it they are doing a job on us. Rather than focus on what Port have got and where they are we need to focus on what we are trying to achieve because if all we do is focus on beating Port we will always be second rate but perhaps that's OK because we might still be able to hang our hat on saying "we are the best team in SA". This wont win us a premiership. We must be the best in all of Aust
Now what do we have to do to make that a reality?? One sure fire way is to win games and get the public excited by our performance.
We only have a stadium that hold 53,500 people. I think i read somewhere that we have 38,000 full paid memberships, leaving ~ 15,000 seats for traveling supporters packages (5000) and 3 game memberships for the rest. Any marketing dollars spent in the Adelaide market is just wasted revenue.
The money spent to gain any extra members won't be a return on the investment; it won't become a financial gain. It's wasted money. Our brand in this market is strong enough, we don't need to spend anymore. Yet
What we do need to do is develop some free and positive marketing opportunities to portray a side of the club to entice people who are interested to buy a membership.
However, you do make a very good point (in your next post) that we don't do all that well at the moment, we need to market the club in non south Australia markets. Start spending on money on increasing our membership numbers in Perth, Queensland, Sydney and the 6 game membership in the heartland of football - Victoria. We should set an objective every year to gain 1500 new members in each market to expat south Aussies living in those states.
That will quickly take the membership base from 52,000 to 60,000 very quickly.