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Hawthorn have been the most successful side in the AFL era because of that flag count.


They are the ultimate template of how to use equalisation to your advantage with their rebuild -> peak -> collapse -> rebuild -> peak model. Most clubs get stuck at one of those stages or have too many years middling somewhere in between.


Geelong are an example of how to do it without bottoming out with the collapse/rebuild phase. It makes sense that it wouldn't net as many flags because you don't get as many top 5 or even top 10 picks.


Ironically Hawthorn's first AFL era flag was a little more like Geelong's last one. Already a powerhouse, then kept the era going. But a pretty large period of irrelevancy followed.


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