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I think Skechers is doing more than just being a naming sponsor on the jumper. Kudos to the Hawthorn F.C in getting the best deal for the club and it’s members!

No ISC haven't had a link with the Hawks previously. Skechers will be using the ISC factories and utilise the club teamwear business model from ISC. So, you could say are partnership between the brands, but the consumer will believe it’s all Skechers!

skechers have taken the front of shirt logo space given up by ISC for a fee who will just make the merchandise and look after retail

Yes!

The Skechers financial offer was the biggest also. Marcon thought they had the Hawks over the line. This deal was done around June! For the club it’s a very good financial deal…

Skechers wants to grow their apparel division along with their footwear. I believe the Hawks are the first club to sign! Skechers have also presented to other Victorian clubs.

Macron was a close second. Skechers are offering more $$$!

Heard the Hawks have signed with Skechers!