Preview ‘FEARLESS’ Gold Coast SUNS guernsey and branding discussions

[Jen2310]

I think a small version of the logo a the top corner might look fine, but its prob it being so big and in the middle.. Lets wait and see it on the new jumper. May not look so bad

 

[Gorringe Can Suck One]

I kinda like it


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[SizeMatters]

If that’s the jumper. It’s ****ing disgusting.

 

[1990crow]

(This is a mock-up only) KBLT

 

[Jen2310]

(This is a mock-up only) KBLT
View attachment 2163133

Doesn't look that bad. Though the logo reminds me of the GWS "G" logo they use.

 

[1990crow]

Doesn't look that bad. Though the logo reminds me of the GWS "G" logo they use.

I kinda think that's the point

 

[Happy Idiot]

Just put it on and win games. I’m convinced that if a group of supporters can rally behind brown and yellow stripes, we’ll survive with whatever logo and colours we choose… if we’re winning.

*for what it’s worth, the jumper mockup looks kind of retro to me. I don’t mind it, nostalgia’s cool

 

[SandyToes]

I like the simplicity "but there's more" design
It's a football
It's a sun
It's a G and a C and an S
I'll be honest
I've not seen anything done by the amateur on-line guys posted here over the years I've liked better

 

[Bucking Bronco]

Gold Coast Saturns

 

[Bucking Bronco]

I can't unsee the Saturn

 

[Obzerva]

Slowly warming up to it

Like a sunrise?

 

[Iva Bigun]

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If this is correct I don’t hate it, you can see a G and a C and a S. not what I hoped for but considering how bad it could of been, I’m a little relieved

 

[jumperfan]

I’ll try and put my thoughts into words, sorry if it seems clunky.

So I walked out of the brand refresh feeling really flat.

They showed us 3 designs. Mostly focusing on the logo and putting it in a lineup with all other club logos for comparison.

Logo Design 1.

This was awful, really awful.
But, the guernsey they slapped it on was GREAT.

Red to Yellow gradient. Starting with red at the bottom changing into yellow around the chest and up, with red hems and collars!

The away was yellow and yellow gradient.
(Looked okay nothing great like the yellow training jumper)

The clash was blue and red gradient, looked really good - think phoenix suns but more blue than purple.

Logo Design 2.

This was the best logo that was offered up.

They had placed this on a 2 toned red jumper. Think soccer shirt where it’s red with darker red lines quite busy, I hated it.

And a yellow version - the same.

Logo Design 3.

This logo was also terrible.

On the guernseys they had changed the red and blue shades to almost lions colors. And the logo on this one was really big and quite low on the jumper in a darker shade of the same color of the jumpers.

I have written a lot about the different jumper designs they showed us and honestly if the put logo 2 onto guernsey 1 it would be pretty decent design.

But they didn’t seem to care about the actual guernsey design. Every time I asked about it or gave feed back they tried to put me back into talking about the logo. It seemed like it would be an after thought.

They did concede that they would be going with some type of gradient and all signs pointed to yellow being the away/clash.

Anyone who wants a “traditional” strip will be disappointed.

I should also say he did stress that these designs weren’t anywhere near completion before he showed us, to the point where he almost sounded defensive, almost like he had negative feedback all day.

It is happening. 2025 we will be in a new kit.

Members will be shown in November.

I didn’t end up signing any type of NDA and we didn’t have to give them our phones, just turn them off.






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Did the leaked logo match any of these logos?

 

[RowellAnderson12]

(This is a mock-up only) KBLT
View attachment 2163133

Don’t mind it, the gradients should make it look a lot better

 

[Jen2310]

That logo on these darker red(s) jumper might actually make it stand out.

Official AFL Website of the Gold Coast SUNS

The official AFL website of the Gold Coast SUNS Football Club

www.goldcoastfc.com.au

Looking at the bottom of that page with those logos, its like there is a bit of a wave pattern

 

[Choppers]

I like the simplicity "but there's more" design
It's a football
It's a sun
It's a G and a C and an S
I'll be honest
I've not seen anything done by the amateur on-line guys posted here over the years I've liked better

Agree......but where's the blue?

"we're the one in the red gold and blue"

New team song now on the agenda....

 

[SandyToes]

Agree......but where's the blue?

"we're the one in the red gold and blue"

New team song now on the agenda....

we're the ones in the red golden hue
fify
thankyou

 

[GC2015]

I don't mind it. I guess I was hopeful that we would release something that really pops, but I don't hate what I'm seeing. As Happy Idiot mentioned, the logo has a bit of a retro 90s vibe to it and I'm a bit of a sucker for those types of logos / jerseys. Still reserving my full judgement until I see the full jumper with the gradient involved but I think we could be onto something here.

 

[Choppers]

we're the ones in the red golden hue
fify
thankyou

Yep! that'll do it...

 

[robo_1]

Doesn't look that bad. Though the logo reminds me of the GWS "G" logo they use.

Except the giants representing a whole area of greater western Sydney hence they went with just calling themselves the giants a few years ago. S doesn’t really represent anything we are Gold Coast
The S is like a temu version of G or hey let me poorly copy your homework

 

[Southern Sun]

At first glance all I could see was a strange shaped S, now a sunrise over the water is what stands out mostly to me. Must say I prefer the sunrise over simple letters GC or S.

 

[The Victorian]

Agree......but where's the blue?

"we're the one in the red gold and blue"

New team song now on the agenda....

There will be blue

 

[sunsofanarchy]

I think they've tried to make a more qld red without stepping on any toes

 

[robo_1]

 

[MrRockett24]

They did not spend money and time and effort, to re-brand....just to come out with THAT for the jumper did they....

OMFG