2012 AFL commercial - 'Australia's Game'

[scottwade]

The Bill Hunter ad was terrific.
Tongue in cheek, but a nice homage to the game and Australia's history.

This one, blah.
Cannot see the relevance of the song, the graphics are way overdone and the cutaways are so quick there is no flow to the ad.

 

[JR82]

at least they didnt use Meatloaf...

 

[triplejdude]

So nowhere near as good as the Shipping Up to Boston one?

That was a cracker.

 

[greatwhiteshark]

Loved the part where it says the game is Yours!!!!

The game has not been the publics for 20 years now. In fact the publics opinion on our game is at its least relevant now than ever.

We do what we are told when we are told. We are all puppets.

 

[RodneyMaynard]

The 2009 one had much better production values.

[youtube]YgnM9gNlMgk[/youtube]

The 2012 ad is amateur hour in comparison. I quite like the ACDC song they use, but think the ad is very 'meh'.

 

[lamaros]

Pretty ordinary ad.

Very ordinary in fact.

 

[Lyyynnnchy]

I enjoyed it

BUT

They need to modernise it if they're trying to get in touch with the kids of NSW and Qld

 

[Simple Jack]

The game being advertised as 'Australian Football'.

I'd like to see that.

 

[camiam]

really disappointing

 

[syl]

Really crap... even though I love AC/DC

The constant text on the screen, terrible crowd and people shots...

2009 w/ Dropkick Murphy's was a lot better. Best in recent time (2000+) by a long way.

 

[syl]

[youtube]YgnM9gNlMgk[/youtube]

Why couldn't they just update this one?!?!

 

[fpm84]

Marketing tool for Gold Coast/GWS that should hold little to no interest for footy fans anywhere outside of these two areas. I like AC/DC, but really? Using Dropkick Murphys a few years ago was much more effective - in fact that entire campaign was about x100000 better than this lame effort.

 

[Call Me Cake]

It grows on you after a couple watches.

 

[Bully187]

i found the 'its hard' one a bit funny. Everything the afl is trying to do is to make it 'not hard' yet they are then trying to draw people to the game by saying it is.

 

[Down At Gillon]

i found the 'its hard' one a bit funny. Everything the afl is trying to do is to make it 'not hard' yet they are then trying to draw people to the game by saying it is.

The shot of the three corporate blokes sans ties was cringeworthy. It was a minute and a bit of cliche, cliche, cliche.

 

[alfy!]

not a fan of it

 

[themidlandmaster]

I was there when they filmed the MCC shot, so that's pretty cool
Interesting they showed petterd, Walker and Nastanui but not Krakour

Pretty cleared its aimed uo North

 

[I Remember Bluey]

Why couldn't they just update this one?!?!

They couldn't, the bull sustained a soft tissue injury and is sidelined for 6months

 

[finders]

Pretty good and you are not going to please everyone.

The emphasis on north of the Murray is good as that is where growth will come from in the future as all the other mature markets Vic,SA,WA,Tas are already at saturation point

 

[thejester]

Didn't seem to be any link between the flow of the music and the images, some of the production values are terrible, and the imagery didn't support the slogans. Pretty ordinary effort.

 

[tsf]

Terrible.

Word is they produced in-house rather than use their ad agency which has made them great ads and it shows. The production values are non-existent, the graphics are laughable, there is no idea in it whatsoever and it's like something from the early 80's.

Also with the AFL always banging on about expanding worldwide [lol as if] it seems they've accepted that they need to conquer Australia first.

 

[Maroubra Eagle]

I read read all the posts and then watched the new ad and in my opinion it is much better than I thought it would be. I especially like how they show the indiginous kids playing the game. This is emphasising to the locals here that it is truelly an Australian game. It's got to be 100% better than the NRL ad that relies on Bon Jovi repeating "Ït's our House". The NRL are so precious here in Sydney

 

[mct]

Gotta like the fact that they served Meatloaf for lunch at the media launch...

 

[grizzlym]

Can't watch it at work but I'm hardly impressed by this:

http://www.afl.com.au/australiasgame/tabid/18887/default.aspx

http://www.afl.com.au/australiasgame/tabid/18887/default.aspx

It's the sort of song that gets played at the MCG during the breaks ad-nauseum anyway. There are some great acts out there, surely we don't have to keep recycling 40-year old 'anthems'.

It's really cheaply put together. The graphics are nasty.

Sorry, a big fail for me. A track like that has so much potential but the production values and general communication just lets it all down.

 

[Teen Wolf]

Some classic nuggets of AFL propaganda right there, such as the suggestion that AFL = Australia's Game (not Australian football = Australia's Game).

But I think using the footage of Jack Ziebell's bump on Nick Riewoldt takes the cake. AFL condemns Ziebell with a three-match suspension, then use it in their ad to help sell tickets. Talk about mixed messages. Demetriou and co. want to clean up the game and make it more kiddy friendly, yet they can't help glorify the very things they're trying to stamp out.