Play Nice 2024 AFL and State League Attendance

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Thsts my understanding too.. The AFL will and needs to look beyond AFL to grow its commercial pie. Concerts being a big one but also growing the $$ generated inside the building but not necessarily on the field.

They've got a heap of big concerts at marvel post 24 and pre 25 season.

I often wonder what their cut is from a concert. Does anybody know how much it would be? I assume something like 30 percent?

Concerts at marvel would have revenue anywhere from $10 to 20 million each you'd think.

 
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I’ve said this for years but once Tasmania comes in, I would love to see Essendon, Carlton and Hawthorn all have a 6/5 MCG / Marvel split of games.

Leave Collingwood, Richmond and Melbourne at the MCG full time and you have a 3 / 3 / 3 MCG / Hybrid / Marvel mix in Melbourne.

Fix up the stadium deals and allow the Marvel clubs to play home finals at Marvel - we used to have a Waverley final every year so we have precedence if the AFL can secure a deal with the MCC (more Essendon and Carlton games will help)

The security will allow the clubs to sell 11 home game packages with a reserve seat for all games
Hard pass on that for Hawthorn.
 
Not sure that quota is a thing with AFL ownership. I mean they need to do enough to make the stadium profitable,,,
Still a thing, as Marvel/AFL has contracts with security and catering that will guarantee a minimum number of games/events and minimum attendance (for catering/bev revenue)

They've got a heap of big concerts at marvel post 24 and pre 25 season.

I often wonder what their cut is from a concert. Does anybody know how much it would be? I assume something like 30 percent?

Concerts at marvel would have revenue anywhere from $10 to 20 million each you'd think.
Marvel fixed costs are paid for by 45 AFL games a year, so that thery can offer the stadium for cheap for other events. Their cut, whatever it is, is nearly all profit.
 
Marvel fixed costs are paid for by 45 AFL games a year, so that thery can offer the stadium for cheap for other events. Their cut, whatever it is, is nearly all profit.

Yes, Marvel is underwritten by a set number of AFL games with everything else a potential bonus.
In a competitive market they probably can undercut the opposition.
 

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