Yeah that's a head scratcher.
Here is the SBS Charter.
The SBS Charter, provided in the SBS Act, sets out the principal function of SBS and a number of duties it has to fulfil.
Updated Updated 17/08/2020
The Charter, contained in Section 6 of the Special Broadcasting Service Act 1991, states:
(1) The principal function of the SBS is to provide multilingual and multicultural broadcasting and digital media services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society.
(2) The SBS, in performing its principal function, must:
(a) contribute to meeting the communications needs of Australia's multicultural society, including ethnic, Aboriginal and Torres Strait Islander communities; and
(b) increase awareness of the contribution of a diversity of cultures to the continuing development of Australian society; and
(c) promote understanding and acceptance of the cultural, linguistic and ethnic diversity of the Australian people; and
(d) contribute to the retention and continuing development of language and other cultural skills; and
(e) as far as practicable, inform, educate and entertain Australians in their preferred languages; and
(f) make use of Australia's diverse creative resources; and
(g) contribute to the overall diversity of Australian broadcasting and digital media services, particularly taking into account the contribution of the Australian Broadcasting Corporation and the community broadcasting sector; and
(h) contribute to extending the range of Australian broadcasting and digital media services, and reflect the changing nature of Australian society, by presenting many points of view and using innovative forms of expression.
The AFL International Cup brings men and women for diverse countries, cultures and languages and mixes them in an international environment
The AFL International Cup promotes the SBS Charter a lot better than most of the SBS's products.