Them all sipping a beer together at the end wasn’t a clue?I like to consider ads from the perspective of a comms and PR major, it's a fascinating lens from which to view advertising.
The ad - "it's not a race. It's a run, but it's for fun. Until you realise it kind of is a race."
I reckon I've seen this ad 200 times... I couldn't tell you what it's for off the top of my head.
That's a real unsuccessful ad!