That was around in the 90s too...I think technology plays a huge part of this? What else did you have to engage with prior to the mid-90's? You didn't hear of much else beyond what was given to you via radio and TV (with only a few channels and no pay-tv etc), so AFL was all people had for the majority. Kids these days are growing up with a phone and an internet connection in their hand, opening them up to niche interests or other popular stuff like gaming etc... Different eras really. So AFL has a lot of competition compared to yesteryear - even other sports like NRL which barely got a mention in Melbourne prior to the Storm. So it's understandable that we lived and breathed AFL in those days.