The AFL competition badly needs to be re-branded as 'Australian Football League.'
For some years I've been getting very upset with the constant use by the media and people, particularly in New South Wales and Queensland, continually referring to the sport of Australian Football or Aussie Rules as simply "AFL".
AFL is the professional Australian national competition in the sport of Australian rules Football....AFL IS NOT THE SPORT!
Yet the sport is slowly becoming simply "AFL" in the eyes of many. AFL branding of everything Aussie Rules is changing perceptions of the game as it tries to earn new hearts and minds across the country....
Is there any sport in the world where the name of the pro competition is simultaneously referenced as the name of the sport?
Its like calling Soccer FIFA. Do we refer to Rugby Union as Super 14? Do we call Ice Hockey NHL? Do the Americans call their form of football NFL, no they call it American Football or football.
Why does the media, most commonly in Sydney and Brisbane continue to refer to the Australian football as AFL and not Australian football or Australian rules football ?
Here is just one examples of how "AFL" is erroneously used by the media and the people of Sydney in particular:
Daily Telegraph April 29, 'No Room for Kids to Run Around'
*According to the article there apparently is already a second AFL team in NSW called the East Coast Eagles?
**Apparently big AFL games are played down at some oval I must have missed reading about all these years?
***And apparently some 11 year old kid knows a bunch of school mates who are currently playing in the AFL, is Jack Watts still in Primary School up in Sydney is he?
The other references to "AFL" are likely correct as they allude to the Australian Football League's plans for a second AFL team in Sydney, likely.
My main beef with the use of the term "AFL" to refer to our Australian game is that it actually takes Australia or Australian out of the game. By doing so it puts the sport on a level pegging with foreign games like rubgy league. That shits me.
In most part this is the AFL HQ's doing. They constantly market the game in NSW/QLD as simply AFL and not Australian Football, eg AFL NAB AusKick.
Why cant we re-brand the national pro Australian Football competition as Australian Football League and reserve the "AFL" brand simply as the name of the sports national governing body, like in England its the English Premier League for the top flight pro football league and simply the FA for the sports governing body
??
Or are we all happy to sit back and let the big wigs at AFL House have everyone in the counrty refering to Australian Football as simply AFL for the rest of our lives?
For some years I've been getting very upset with the constant use by the media and people, particularly in New South Wales and Queensland, continually referring to the sport of Australian Football or Aussie Rules as simply "AFL".
AFL is the professional Australian national competition in the sport of Australian rules Football....AFL IS NOT THE SPORT!
Yet the sport is slowly becoming simply "AFL" in the eyes of many. AFL branding of everything Aussie Rules is changing perceptions of the game as it tries to earn new hearts and minds across the country....
Is there any sport in the world where the name of the pro competition is simultaneously referenced as the name of the sport?
Its like calling Soccer FIFA. Do we refer to Rugby Union as Super 14? Do we call Ice Hockey NHL? Do the Americans call their form of football NFL, no they call it American Football or football.
Why does the media, most commonly in Sydney and Brisbane continue to refer to the Australian football as AFL and not Australian football or Australian rules football ?
Here is just one examples of how "AFL" is erroneously used by the media and the people of Sydney in particular:
Daily Telegraph April 29, 'No Room for Kids to Run Around'
*According to the article there apparently is already a second AFL team in NSW called the East Coast Eagles?
**Apparently big AFL games are played down at some oval I must have missed reading about all these years?
***And apparently some 11 year old kid knows a bunch of school mates who are currently playing in the AFL, is Jack Watts still in Primary School up in Sydney is he?
The other references to "AFL" are likely correct as they allude to the Australian Football League's plans for a second AFL team in Sydney, likely.
My main beef with the use of the term "AFL" to refer to our Australian game is that it actually takes Australia or Australian out of the game. By doing so it puts the sport on a level pegging with foreign games like rubgy league. That shits me.
In most part this is the AFL HQ's doing. They constantly market the game in NSW/QLD as simply AFL and not Australian Football, eg AFL NAB AusKick.
Why cant we re-brand the national pro Australian Football competition as Australian Football League and reserve the "AFL" brand simply as the name of the sports national governing body, like in England its the English Premier League for the top flight pro football league and simply the FA for the sports governing body
??
Or are we all happy to sit back and let the big wigs at AFL House have everyone in the counrty refering to Australian Football as simply AFL for the rest of our lives?
