It gets worse all the time. Can see the appeal from the leagues on ensuring the money promised is paid (French Ligue 1 in the soccer had their media partner collapse in 2020) but if it drives away competition you can end up suffering. More media players = more money. Your spot on with the googles and Amazon's can find the dollars today, once there aren't competitors they'll stop over payingNBA: Warner Bros. Discovery tried to alter Amazon's 'poison pill' in rights deal
According to the ongoing lawsuit between Warner Bros. Discovery and the NBA, WBD tried to eliminate Amazon's 'poison pill.'awfulannouncing.com
Not NFL related but man that poison pill could be a huge deal in all kinds of sports rights in the future.
You think foxtel/Kayo or Stan or whoever could match the same terms if Amazon or Google wanted to buy up the AFL or NRL rights next time. no chance they could put 3 years of money in escrow in advance and keep it refill every year.
The same could be said for some of the American broadcasters the next time the NFL deals are up. NBA may of just f**ked everyone around the world just to get back at WB saying they "dont need" the NBA. because Amazon or google could do the same with soccer in Europe, or cricket in India/England if they wanted to.