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I don't think the AFL want this dominating headlines through finals.. so I agree.. makes no sense on their behalf.
IT COULD (and this is MY opinion ONLY) be something like this though:
let's say 3 player managers have contacted ALFPA about this 'clause' or 'option' for 'their clients'.. each of those managers work for companies that manage say, 5 EFC players each.. that means that *technically* you could write the sentence "Up to 15 EFC players may be looking to use exit clause"
The *reality* might be closer to: 1 player manager had 1 specific fringe player who wanted to leave anyway cause not getting a game, 1 player manager was looking into the clause because they reckon their player could get maybe more money at another club because they just had a break out year and 1 player manager was really just looking at it as an option to try and encourage the club to increase the offer to some of his other clients/general curiousity" so the reality is "2 players might be looking for new homes next year and this option might be the quickest and safest way for them to do so at this time possibly"
Both can be written.. and no one knows if either are the truth or lie...
Does it plant a seed in the public / players minds though? all it takes is the Age to run whatever they want like this, say they say 15 players, the rest of the media pack then follow and label it a fair enough decision which leads footy society to go along the lines of "SO THEY SHOULD LEAVE, ESSINGTON SHOULD BURN FOR WHAT THEM DID", it then comes back and some players go "well, i can see i'm not gonna be chastised for being disloyal, maybe I'll consider it, i'll talk to the guys"... furthermore, in the instance where one or two players are privately thinking about it, and they "hear" or "read" that 15 people are thinking about it as well, my theory of revolution says it gains more traction and they grow more confident in their decision even if its bullshit