Portfolio FEDLEAGUE - The Future of Australian Football (16/16 TEAMS COMPLETE)

[Freight Train]

2020 was rough on the A-League. Name sponsor gone, no crowds due to the pandemic, declining viewership, management from both players and clubs in complete disarray. Much like the NSL of old, the A-League was beyond repair and no longer financially viable.

The demand for quality football was still there, and so past owners, football stakeholders and Australian and international business people formed their own consortium to bring about a new league, run for the best interests of football in Australia. Much like the coming together of the states in 1901, a federation of sixteen football clubs from Australia & New Zealand was established to form the FEDLEAGUE. Included in these stakeholders is Italian sportswear brand Kappa, who will provide apparel for all FEDLEAGUE clubs from the 2021-22 season.

The league will commence in the spring of 2021, retaining the parallel season to the European clubs, and rather than cowering away from the competition of cricket in the summer, games will be held during primetime, with free-to-air television picking up a majority of the fixtures.

Some clubs from the previous A-League have either been disbanded, or relocated due to lack of financial success.

This is the future of Australian football.​

 

[Freight Train]

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Adelaide United Football Club
EST 2003
Coopers Stadium

Designer's note: The home jersey pattern is inspired by Adelaide City (The Zebras) and the away jersey pattern is inspired by the Nigeria 2018 design, with the arrows facing upwards as if they were the letter A.​

 

[Freight Train]

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Brisbane Roar Football Club
EST 1957 (as Hollandia FC)
Suncorp Stadium & Dolphin Stadium

Designer's note: These jerseys are inspired by the Dutch national football team - if you're going to be orange and have a lion as the crest, why the hell not?​

 

[Fizzler]

Massive Dutch vibes there, absolutely love that

 

[magpienato]

Brisbane Roar kits are yummy

 

[Nickimus Rex]

Brisbane Roar kits are yummy

Yeah much better than current kits (which are quite stale)

 

[Freight Train]

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Canberra Mariners Football Club
EST 2004 (as Central Coast Mariners)
GIO Stadium Canberra & Central Coast Stadium

Designer's note: Canberra have purchased the license from the failing Central Coast ownership, relocating the club whilst retaining the Mariners name to preserve the original fanbase. Was originally going to call them the Canberra Lakers but that's already been done by a defunct hockey team. Home jersey features the map of Canberra as a watermarked pattern, and the away features water topography lines, in reference to Lake Burley Griffin.​

 

[Freight Train]

Massive Dutch vibes there, absolutely love that

Fun fact: Brisbane Roar was founded over 60 years ago as Hollandia FC, by you guessed it, Dutch immigrants. They renamed to the Queensland Lions in the 70s because clubs were forced to drop their "ethnic" names.

 

[Freight Train]

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Melbourne City Football Club
EST 2009 (as Melbourne Heart)
Marvel Stadium

Designer's note: Was tempted to bring back the Heart, but kept to the Heart-based away jersey. Decided to move them to Docklands to give more of a cross-city rivalry with the Victory.​

 

[Master91]

This is elite! Would love to see a full Western United re-brand as a permanent Geelong club!

 

[Freight Train]

This is elite! Would love to see a full Western United re-brand as a permanent Geelong club!

WU are getting a rebrand, and will have a Geelong secondary home ground, but what I'm thinking has a bit more of an NSL flair to it.

 

[Freight Train]

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Melbourne Victory Football Club
EST 2004
AAMI Park & Melbourne Cricket Ground

Designer's note: Pattern on the home jersey is based on Federation Square, pattern on the away jersey is based on the triangular panels on AAMI Park. Chose IBM as the sponsor as I remember sitting at Flinders Street Station first or second day when I was in Melbourne and seeing the IBM building. Not sure why it stood out, but it's one of the first things that comes to mind when I think of Melbourne.​

 

[Fizzler]

Fun fact: Brisbane Roar was founded over 60 years ago as Hollandia FC, by you guessed it, Dutch immigrants. They renamed to the Queensland Lions in the 70s because clubs were forced to drop their "ethnic" names.

Yep, glad you went back to their roots for inspiration for this one. Always found it interesting how all these ethnic teams were snubbed for the A-League but the Roar got in over, say, the Strikers. I guess the stealthy removal of an ethnic name really helped their cause for years to come.

 

[Zoops]

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Melbourne City Football Club
EST 2009 (as Melbourne Heart)
Marvel Stadium

Designer's note: Was tempted to bring back the Heart, but kept to the Heart-based away jersey. Decided to move them to Docklands to give more of a cross-city rivalry with the Victory.​

Once I saw this portfolio I had a feeling you'd bring back Heart, would be cool to see, but what you've done with City is... perfect! Always loved the idea of the cross as a design element and that sky blue home shirt is fantastic! Oh... and that away is magnificent!

 

[Freight Train]

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Newcastle Jets Football Club
EST 2000 (as Newcastle United)
McDonald Jones Stadium

Designer's note: Home jersey has a cloud pattern, away jersey has a metallic motion pattern, with the diagonal lines representing the tail and generic livery of aircraft.​

 

[Zoops]

Will we see Gold Coast United? Asking for a friend.

Spoiler: The 'Friend'

 

[Freight Train]

Will we see Gold Coast United? Asking for a friend.

Spoiler: The 'Friend'

View attachment 1033270

Well we are doing this in alphabetical order and we are past the letter G, so I can assure you that old mate Clive’s not getting another run.

That being said, stay tuned.

 

[Freight Train]

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North Tropics Football Club
EST 2021
Queensland Country Bank Stadium & Barlow Park

Designer's note: The North Tropics are represent Townsville, Cairns & Mackay. The home jersey features a cassowary feather pattern, along with cassowary colouring for the detailing, and the away jersey follows the same colour scheme but with a tropical print. Logo isn't mine - couldn't be assed drawing a cassowary, tbh.​

 

[_Damo_]

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North Tropics Football Club
EST 2021
Queensland Country Bank Stadium & Barlow Park

Designer's note: The North Tropics are represent Townsville, Cairns & Mackay. The home jersey features a cassowary feather pattern, along with cassowary colouring for the detailing, and the away jersey follows the same colour scheme but with a tropical print. Logo isn't mine - couldn't be assed drawing a cassowary, tbh.​

So, I've done a few teams out of NQ using black, blue and red, and used the cassowaries name/logo.

BUT i'm not mad because I've also done a "future of the A League" portfolio which I'm dropping today LOL

 

[Freight Train]

So, I've done a few teams out of NQ using black, blue and red, and used the cassowaries name/logo.

BUT i'm not mad because I've also done a "future of the A League" portfolio which I'm dropping today LOL

Legitimately did not even come to mind/don't recall ever seeing yours - honestly was more inspired by FC Cairns from ScottFreo if anything.

 

[_Damo_]

Legitimately did not even come to mind/don't recall ever seeing yours - honestly was more inspired by FC Cairns from ScottFreo if anything.

I take it as a great minds kind of situation lol!

Worth mentioning yours is way better

 

[Freight Train]

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Perth Glory Football Club
EST 1996
HBF Park & Optus Stadium

Designer's note: Returned to my all-time favourite Glory kit, which was incidently the last design Kappa did for the Glory. Added a sunburst watermark on the home, and did an inversed away with a sunset gradient.
Had to return the Chicken Treat as well. Don't @ me on that.​

 

[cannavo]

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Perth Glory Football Club
EST 1996
HBF Park & Optus Stadium

Designer's note: Returned to my all-time favourite Glory kit, which was incidently the last design Kappa did for the Glory. Added a sunburst watermark on the home, and did an inversed away with a sunset gradient.
Had to return the Chicken Treat as well. Don't @ me on that.​

This was why you chose Kappa, wasn't it?

 

[Freight Train]

View attachment 1033395
This was why you chose Kappa, wasn't it?

man knows what's up.

 

[Freight Train]

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Red Bull Gold Coast Football Club
EST 2021
CBUS Super Stadium

Designer's note: VICE CITY, BAYBAYYY. Always wanted to do a Red Bull team for this folio, and Gold Coast felt like the right place to do it.​