Ripper said:Yep. Port when doing their startup studied what happened to Freo and found out what not to do.
For a while there and decision made by the board had to get approved by the WAFC.
We even had the WAFC asking Mick Malthouse for advice on how to improve Freo.
I knew we had looked at things there and at Essendon (and to a lesser extent in Brisbane, Sydney and Adelaide).
That certainly explains some of the events that happened in your early years and the time it has taken to recover from some of that.