"Melbourne Storm are heading into the most crucial season of the franchise's short life.
My mail is that unless they get their act together on and off the field, the NRL will look closely at the future of the club.
News Ltd, the majority shareholder, is not going to weak at the knees. It has poured millions into the storm and will continue to do so. The pressure will come from other areas.
Leading NRL officials are desperate to have a club on the gold coast, despite the failed experiment of the chargers in the days of the ARL.
And a cashed up John Singleton is ready and waiting in the wings to invest in a club based on the Central Coast.
The waters have been anything but calm for the storm since they won the premiership in fine style in 1999.
Last year's move to 3pm games on Saturday was a failure. Crowds dropped from an average of nearly 12,000 to 9,000. The club is also well below expectations in market betting and sponsorship.
The power brokers will watch Melbourne's performance this season and i believe club boss John Ribot will be told it's make or break time"
My mail is that unless they get their act together on and off the field, the NRL will look closely at the future of the club.
News Ltd, the majority shareholder, is not going to weak at the knees. It has poured millions into the storm and will continue to do so. The pressure will come from other areas.
Leading NRL officials are desperate to have a club on the gold coast, despite the failed experiment of the chargers in the days of the ARL.
And a cashed up John Singleton is ready and waiting in the wings to invest in a club based on the Central Coast.
The waters have been anything but calm for the storm since they won the premiership in fine style in 1999.
Last year's move to 3pm games on Saturday was a failure. Crowds dropped from an average of nearly 12,000 to 9,000. The club is also well below expectations in market betting and sponsorship.
The power brokers will watch Melbourne's performance this season and i believe club boss John Ribot will be told it's make or break time"