What's this "dominance" people carry on about? Since 2011 they've won ONE flag. Sure, they've only missed finals a couple of times, but come on, that's hardly being "dominant". They've played in 2 Grand Finals in that time, less than Hawthorn 4 GFs for 3 flags, Richmond 3 GFs for 3 flags, Sydney 4 GFs for 1 flag (missed finals twice), West Coast, Western Bulldogs, Collingwood have also made 2 GFs for 1 flag, same as Geelong. There must be some usage of the word "dominant" with which I am unfamiliar.