The "Red Label" text is red though, but most RTD (ready-to-drinks) are focusing on the mix rather than the spirit. Smirnoff focus on the "Ice" on the Double Black, rather than the "label" quality of the spirit, because if you're having an RTD you're not focusing on the quality of the spirit. Hence why you won't probably see a "Blue Label" can of Johnnie and colaRed label that isn't even red?