General Bombers Talk More talk of changing the logo. Post your thoughts here.

[Lore]

Letter from the President: Brand research project​

President Dave Barham provides an update on the club's brand research project.
By essendonfc.com.au - 1 hr ago

To all our Fans and Members,

The Essendon Football Club has a proud history as one of the oldest clubs in the AFL and we have a strong recognisable brand.

We are conducting a preliminary research project which centres around the Essendon brand and its elements.

The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.

We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.

We proudly recognise that our future legacy begins with our proud history.

We will always be called the Bombers.

- Dave Barham

Letter from the President: Brand research project

President Dave Barham provides an update on the club's brand research project.

www.essendonfc.com.au

 

[Johnnyprinias]

Does anyone think its time to change our logo? Never been a big fan. The old logos were the best.

 

[Crumpler83]

I heard a rumour a long time ago that we were possibly changing our logo for next season. Can't quite say I've ever heard anything about it since so was probably just not true anyway.

I don't mind our logo as it is. The old school one was cool too but just wasn't really menacing enough for my liking. I guess it's hard to make a plane look menacing but I like what they've done with the stealth bomber in our current logo.

 

[The Dustbin]

Would love to go back to the retro logo, doubt it will happen though.

 

[daffo]

It would be great to see all AFL logos from the clubs to be made in the same shapes at least, like in the old days. how crap is the cats new logo.. yuck.

 

[GoDons]

Never been a big fan of our current logo, lacks class in my opinion.

A different shaped version of our old logo could work.

 

[jagra]

Don`t know about logo but will be a different jumper once Samsung become the major sponsor

 

[spiraldiver]

(Hypothetical question, of course.)

No, it's not going to win us any premierships, and some may say it's merely window-dressing, but I feel it's time the club considered a new logo. Why? Well, the club is no longer a dominant team in terms of membership, and its last four seasons on the field would hardly have inspired a new generation of supporters to get on board. With the rest of the field catching up I feel it's imperative that the club has the initiative to reinvent itself to appeal to more potential members, particularly coming off the end of the Sheedy/Hird era. I'd also like to see the logo appear on the club guernsey - why it doesn't has always been a mystery to me.

On a personal note, I've never liked the current logo. It looks rather amatuerish in my opinion. If anyone has any alternative designs I'd love to see them.

 

[Valve Bounce]

How about the Essendon Chipmunks?

 

[Blind Turn]

Well, considering where we drafted from this year, and our venerable leader's name, I would be inclined to favour 'The Knights' as a logo... either that or the 'Terrorists'.

 

[Ben the Gooner]

Well, the club is no longer a dominant team in terms of membership

There goes your credibility.

 

[spiraldiver]

Okay, just to clear things up here, I didn't mean changing the name 'Bombers'. I meant changing the design of the logo/crest/badge - whatever you want to call it. I've never liked this design:

 

[spiraldiver]

There goes your credibility.

Read the post again. Our membership hasn't declined but the rest of the field is catching up. With no guarantee of finals football in the next two or three seasons the club has to find other ways of attracting new members. Too many people assume Essendon has a natural right to be a giant of the competition and it's this attitude that could see us drift back to the dark ages of the pre-Sheedy era. Complacency is death in this business.

 

[Ben the Gooner]

Read the post again. Our membership hasn't declined but the rest of the field is catching up. With no guarantee of finals football in the next two or three seasons the club has to find other ways of attracting new members. Too many people assume Essendon has a natural right to be a giant of the competition and it's this attitude that could see us drift back to the dark ages of the pre-Sheedy era. Complacency is death in this business.

Record membership despite the Sheedy sacking begs to differ.

 

[Valve Bounce]

Read the post again. Our membership hasn't declined but the rest of the field is catching up. With no guarantee of finals football in the next two or three seasons the club has to find other ways of attracting new members. Too many people assume Essendon has a natural right to be a giant of the competition and it's this attitude that could see us drift back to the dark ages of the pre-Sheedy era. Complacency is death in this business.

OK!! I'll bite: what sort of Bomber would you suggest we change the logo to?

 

[reincarnated]

OK!! I'll bite: what sort of Bomber would you suggest we change the logo to?

Have you noticed, ever since the logo was changed, we've being going downwards. That's because the Bomber is shown going downwards in the logo.

That Bomber should be changed so that it's flying upwards...so that it goes with our song and will also resemble our climb up the ladder over next few years.

 

[Shane Hird]

No.

Crows have an absolute shit looking logo but that doesn't seem to effect their massive membership numbers. And it seems they're in no hurry to change their logo just for the sake of it,

 

[Ben the Gooner]

Have you noticed, ever since the logo was changed, we've being going downwards. That's because the Bomber is shown going downwards in the logo.

That Bomber should be changed so that it's flying upwards...so that it goes with our song and will also resemble our climb up the ladder over next few years.

I'm fairly sure we won the flag with this logo.

 

[Spikey]

Okay, just to clear things up here, I didn't mean changing the name 'Bombers'. I meant changing the design of the logo/crest/badge - whatever you want to call it. I've never liked this design:

Needs more metal arms

 

[Valve Bounce]

OK!! I tried to get the plane flying upwards, but the name NODNESSE didn't sound too great.

 

[Merv]

Needs more metal arms

Please don't turn this board into another BB where a once funny phrase is repeated to death.

 

[Spikey]

Please don't turn this board into another BB where a once funny phrase is repeated to death.

Can I still use it all the time in the Hanger?

 

[Bomber32]

Keep the logo as it is. It isn't going to win or lose us any premierships and there is no real reason to change it anyway.

 

[Ben the Gooner]

OK!! I tried to get the plane flying upwards, but the name NODNESSE didn't sound too great.

I like the way Snrub thinks.

For shame, Spikey. I might have to Reimer you.

 

[Merv]

Can I still use it all the time in the Hanger?

Of course

 

[Spikey]

Of course

Phew.

K, back on topic now.