Most valuable AFL clubs

[Purple Suit]

I can't understand under what criteria Melbourne has more 'value' than WCE.

The seagulls outnumbered their fans at games this year.

It’d just a made up report based on fluff on what the “Brand” is worth. Without the club, the brand is worth nothing and can’t be sold anyway.

Metrics on actually revenue & profits probably aren’t even taken into account. Just social media clicks or media coverage.

 

[HairyO]

I can't understand under what criteria Melbourne has more 'value' than WCE.

The seagulls outnumbered their fans at games this year.

Does MFC own or have any rights over the MCC/MCG ? Trying to work out what in the background are the club's "assets". Not sure how you can value the brand too.

WCE has 100k members and enormous annual revenues so you can easily PV the future value of those to come up with a number which would be huge.

 

[Meteoric Rise]

The worrying part is that the Tigers valuation is high mainly based on recent successes. There's a period of darkness coming and your club will shed some of their fair weather supporters and it will go back to being just your hard core supporters.

We just had a 2 win season played in front of the 4th highest attendances in the comp BigFrizz. We rose from the ashes of a 30 years in hell to become an unstoppable juggernaut. A couple of years re-setting for our next dynasty is not going to be an issue. If you didn't notice, we have just taken as many rd 1 picks in 1 draft as the Blues took 2015-16-7-18 combined. But also in case it escaped your attention, this is a super-draft.

Then we have 7-8 multiple flag players to lead them. The Blues still don't have a player who has played in a Grand Final.

I think rather than worrying about Richmond's brand value, you might be better to contemplate the Blues fate if they do not win a flag with the current crop of players. That could get very messy.

 

[BigFrizz36]

We just had a 2 win season played in front of the 4th highest attendances in the comp BigFrizz. We rose from the ashes of a 30 years in hell to become an unstoppable juggernaut. A couple of years re-setting for our next dynasty is not going to be an issue. If you didn't notice, we have just taken as many rd 1 picks in 1 draft as the Blues took 2015-16-7-18 combined. But also in case it escaped your attention, this is a super-draft.

Then we have 7-8 multiple flag players to lead them. The Blues still don't have a player who has played in a Grand Final.

I think rather than worrying about Richmond's brand value, you might be better to contemplate the Blues fate if they do not win a flag with the current crop of players. That could get very messy.

So you tell me about our lack of success and how we dont have any players who have played in a grand final (apart from George Hewett) and we are rated as the 2nd most valuable brand. Pretty impressive that. Imagine the explosion were we to win a flag.

It's good to hear that you've fallen into the fog of belief that by having a heap of draft picks automatically means that you are about to enter into your next dynasty. We used to believe that sort of rubbish.

 

[Mitchell Madness]

Panthers and broncos owning mini casinos is going to inflate the worth

 

[Meteoric Rise]

So you tell me about our lack of success and how we dont have any players who have played in a grand final (apart from George Hewett) and we are rated as the 2nd most valuable brand. Pretty impressive that. Imagine the explosion were we to win a flag.

It's good to hear that you've fallen into the fog of belief that by having a heap of draft picks automatically means that you are about to enter into your next dynasty. We used to believe that sort of rubbish.

We used to believe it too. And guess what? Made pigs of ourselves collecting flags.

Steamer would be scratching his head right now if he was aware you are making this feeble line of argument BigFrizz. What big Macca(RIP) would make of it is anybody's guess.

How about you have a reality sandwich for lunch and come back with something that makes a bit more sense. Carlton are in 2nd by default. The Richmond brand is easily the most prestigious in the AFL in reality. And we are a club who doesn't care about prestige. It must kill the supporters of other clubs.

 

[BigFrizz36]

We used to believe it too. And guess what? Made pigs of ourselves collecting flags.

Steamer would be scratching his head right now if he was aware you are making this feeble line of argument BigFrizz. What big Macca(RIP) would make of it is anybody's guess.

How about you have a reality sandwich for lunch and come back with something that makes a bit more sense. Carlton are in 2nd by default. The Richmond brand is easily the most prestigious in the AFL in reality. And we are a club who doesn't care about prestige. It must kill the supporters of other clubs.

You do make me chuckle when you claim that getting the 4th highest attendances makes you a juggernaut. Even though that would put you outside the top 20%. They must have changed the meaning of the word juggernaut.

I'll be having a few quiet(?) beers with Tex, Kels and Andy on Saturday night chuckling as to how we managed to draft the best young player in the comp last night despite making finals.

 

[M Malice]

If we had won the McClelland Trophy we would be a lot higher.

 

[PhatBoy]

We used to believe it too. And guess what? Made pigs of ourselves collecting flags.

Steamer would be scratching his head right now if he was aware you are making this feeble line of argument BigFrizz. What big Macca(RIP) would make of it is anybody's guess.

How about you have a reality sandwich for lunch and come back with something that makes a bit more sense. Carlton are in 2nd by default. The Richmond brand is easily the most prestigious in the AFL in reality. And we are a club who doesn't care about prestige. It must kill the supporters of other clubs.

The club might not (not sure what that view is based on) but you sure do. You never shut up about it.

 

[Tiger2709]

That said club is likely to win multiple wooden spoons and drop down the list of the most valued club in a significant way?

Yes. I would be worried for them.

Hang on were not Carlton

 

[DapperDon]

Thoughts and feelings.

Then Essendon are vastly overpriced!

 

[BigFrizz36]

Hang on were not Carlton

You won the spoon this year.

You'd be odds on to win it next year and a fairly good chance again the following.

Isn't there a fair chance that you will win multiple spoons being the current holder?

 

[Upstart Swan]

Collingwood Tops Club Brand Valuations in Australian Sport - Ministry of Sport

Discover the latest insights into AFL and NRL brand valuations, highlighting Collingwood and Brisbane Broncos.

ministryofsport.com

A bit more context but not a lot. Seems a very flawed assessment though.

I honestly can't see how Port are just slightly less than West Coast, who are the biggest club in the land, and above Sydney who are the darlings of Australia's most important city.

My understanding is that Sydney were double their current market brand value as recently as two months ago... But then the team trashed the brand on Grand Final day.

 

[Tiger2709]

You won the spoon this year.

You'd be odds on to win it next year and a fairly good chance again the following.

Isn't there a fair chance that you will win multiple spoons being the current holder?

Yeah but we're still not Carlton, do you associate Carlton with winning spoons?

 

[BigFrizz36]

Just because it failed for the Blues multiple times and lets be honest you have still yet to achieve anything but a second place on a merch ladder, it doesn't mean the same will happen to Richmond, our success is recent and can be leveraged off, Carlton's success is from a different era and in the minds of most it was based on cheating, it set your whole club back many years both on and off the field.

Never any guarantees at the draft, on the field, or in life itself but I'm pretty damn stoked with how this draft is going for the Tigers only time will tell if that will also become on-field success.

Meteoric Rise and I share a long history in "bagging" each others teams, dating from well before bigfooty. We are prone to exaggerate each other's teams weaknesses.

 

[BigFrizz36]

Yeah but we're still not Carlton, do you associate Carlton with winning spoons?

Well, if we are talking about wooden spoons Richmond have won 7/8 whilst Carlton have won 5. Clearly Richmond have won one more recently than Carlton.

So yes, you do have us covered in that department.

 

[Tiger2709]

Well, if we are talking about wooden spoons Richmond have won 7/8 whilst Carlton have won 5. Clearly Richmond have won one more recently than Carlton.

So yes, you do have us covered in that department.

I'm not sure if you understood the question?

 

[Tiger2709]

Meteoric Rise and I share a long history in "bagging" each others teams, dating from well before bigfooty. We are prone to exaggerate each other's teams weaknesses.

Yeah sorry I deleted that post as it wasn't relevant, I thought I was on a draft thread.

Anything can happen over the next few years, who would have thought we would win the 2017 flag after our 2016 performance, Carlton are definitely thereabouts and could easily win a couple over the next few years, its unfortunate that the one factor you cant draft is luck, one of the things needed most to win a flag.

 

[Tiger2709]

Does MFC own or have any rights over the MCC/MCG ? Trying to work out what in the background are the club's "assets". Not sure how you can value the brand too.

WCE has 100k members and enormous annual revenues so you can easily PV the future value of those to come up with a number which would be huge.

WCE in WA is easily number one and has more money than most clubs put together but that's WA. Australia wide the big Vic clubs have had 100+ years to build a brand and likely have many more supporters that aren't members than WCE has, never the less it would be interesting to know how they do come up with this stuff?

 

[Taper]

It is not what the club is worth, it is what the brand is worth, WC are lower due to onfield form. panthers are a small club but the brand has value due to four flags in a row. Advertisers and corporates want to be involved with winners. Brisbane will be higher next year,

Carlton haven't won anything in 30 years so why is their valuation so high?

 

[Taper]

WCE in WA is easily number one and has more money than most clubs put together but that's WA. Australia wide the big Vic clubs have had 100+ years to build a brand and likely have many more supporters that aren't members than WCE has, never the less it would be interesting to know how they do come up with this stuff?

Do you think footy fans in WA will jump on the new NRL team if the Eagles and Dockers keep serving up mediocre to poor performances?
If so how much will it affect the valuation of the Eagles and Dockers?

Next year it's quite likely it'll be the third consecutive season with no WA team featuring in the finals.

 

[The_Reaper]

Do you think footy fans in WA will jump on the new NRL team if the Eagles and Dockers keep serving up mediocre to poor performances?
If so how much will it affect the valuation of the Eagles and Dockers?

Next year it's quite likely it'll be the third consecutive season with no WA team featuring in the finals.

No

 

[Outtatym]

Time to relocate 14 & 16 interstate permanently.

Achieving what exactly?

 

[Taper]

No

I've never been to WA but isn't there a large following for rugby league there?
My mate was telling me recently that rugby league is big in Perth.

 

[RonnieRaven]

Do you think footy fans in WA will jump on the new NRL team if the Eagles and Dockers keep serving up mediocre to poor performances?
If so how much will it affect the valuation of the Eagles and Dockers?

Next year it's quite likely it'll be the third consecutive season with no WA team featuring in the finals.

That doesn’t matter freo ave over 40k home attendance the last 3 years (tiges blues and pies the 3 other teams to do so
freo would have one of the most expensive membership/ game day ticket prices also.
Last year minus pokies and afl handouts freo were 3rd eagles first for revenue and were both btm 6 teams.
The WA clubs don’t rely on results for revenue thats why they don’t get reach arounds with academies, favourable “FIXtures” or a push from head office for success
If freo has success and eagles come back AFL house will action WA 3 to reduce the power.
That’s why Freo got in to the comp easy because they wanted to stop eagle dominance