Most valuable AFL clubs

[Taper]

Screenshot from the financial review showing the top 10 most valuable clubs.

No surprise to see Collingwood ranked number one but it does surprise me to see Essendon aren't even top 4 for most valuable.

Screenshot of the full list ranking clubs from one to 18 in terms of value.

No surprise to see the expansion sides and the small three Melbourne sides making up the bottom five.

However I don't understand why Sydney and Brisbane aren't more valuable? I mean they are the most supported clubs in Australia according to Roy Morgan surveys.
West Coast should be higher on this list too.

What are your thoughts?

 

[Piggy Smalls]

If it included the amount of Freo merch I've gotten from Red Bubble I reckon we'd be pushing for top 3.

 

[Walshawk]

It is not what the club is worth, it is what the brand is worth, WC are lower due to onfield form. panthers are a small club but the brand has value due to four flags in a row. Advertisers and corporates want to be involved with winners. Brisbane will be higher next year,

 

[Johnny Bananas]

No matter what the numbers, I'm very glad the AFL walked away from the idea of private ownership 30 years ago. The NRLs most valuable brand is majority owned by Newscorp, who also own the pay TV and streaming rights of the whole competition. That feels kind of incestuous.

 

[PhatBoy]

It is not what the club is worth, it is what the brand is worth, WC are lower due to onfield form. panthers are a small club but the brand has value due to four flags in a row. Advertisers and corporates want to be involved with winners. Brisbane will be higher next year,

There’s a little more to it than that. Panthers are a middling club who have a huge, huge financial presence through poker machines and licensed venues and other feeder clubs that are loosely associated with them. The onfield success certainly doesn’t hurt

 

[Bunk Moreland]

What are the numbers based on?

 

[Meteoric Rise]

When the wooden spooner has the 3rd most valuable brand, & 8 rd 1 picks in a super draft, 17 other clubs need to start worrying...