With Carlton there was a link to Ian Collins who was involved at Carlton and Docklands. Can't remember the ins and outs of it all, but that's my recollection
Carlton went to a Marvel cause they got a great deal from the CEO at the time….
“On 13 April 2006, Collins announced he would step down as president of the Carlton Football Club due to ill health and by the pressures of juggling two demanding jobs between his time as Carlton Football Club President and his time as CEO of Docklands Stadium”