NFL New NFL Uniforms/Logos

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The story behind the steel logo on Steelers' helmet
RP news wires, Noria Corporation

The Pittsburgh Steelers’ famed three-star logo is one of the most familiar symbols in sports, partly because steel's inherent strength and toughness is a perfect match for the Steelers' highly touted, bone-crunching defense. Only the steel trademarked logo found on the Steelers helmet brings worldwide recognition and appreciation for these strengths. But how many fans know what the starlike figures mean and where the logo came from?

In fact, the three four-pointed starlike figures within the circle, called hypocycloids for their geometric origin, made it to the NFL in 1962, when Rooney adopted the Steelmark for his football team. The Steelers logo is based on the Steelmark logo belonging to the American Iron and Steel Institute (AISI). The Steelmark was originally created for United States Steel Corporation to promote the attributes of steel: yellow lightens your work; orange brightens your leisure; and blue widens your world. The logo's meaning was later amended to represent the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.

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Back in the early 1960s, the Steelers had to petition the AISI in order to change the word "Steel" inside the Steelmark to "Steelers" before the logo was complete. Cleveland's Republic Steel suggested to the Steelers that they use the Steelmark as a helmet logo.

The Steelers are the only NFL team that sports their logo on only one side of the helmet. At first, this was a temporary measure because the Steelers weren't sure they would like the look of the logo on an all-gold helmet. They wanted to test them before going all-out.

Equipment manager back then Jack Hart was instructed to put the logo only on one side of the helmet – the right side. The 1962 Steelers finished with a 9-5 mark and became the team with the most wins in franchise history to date. The team finished second in the Eastern Conference and qualified for the Playoff Bowl. They wanted to do something special for their first postseason game, so they changed the color of their helmets from gold to black, which helped to highlight the new logo.

Because of the interest generated by having the logo on only one side of their helmets and also due to the team's new success, the Steelers decided to leave the helmet that way permanently. Today's helmet reflects the way the logo was originally applied and it has never been changed.

AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice. AISI also plays a lead role in the development and application of new steels and steelmaking technology. AISI is comprised of 25 member companies, including integrated and electric furnace steelmakers, and 130 associate and affiliate members who are suppliers to or customers of the steel industry. AISI's member companies represent over 70 percent of both U.S. and North American steel capacity.
 
https://theramswire.usatoday.com/2019/02/01/nfl-rams-uniform-redesign-details-2020/

Rams' goal for 2020 uniform redesign: 'Modern take on our historical jerseys'
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By: Cameron DaSilva | February 1, 2019 4:21 pm ET


The Los Angeles Rams will be covered in blue and yellow on Sunday in Super Bowl LIII, donning their classic throwback uniforms against the New England Patriots. They’re arguably the best uniforms in the NFL and thanks to the league making an exception for the Rams this season, L.A. wore them in five regular-season games.

The blue and yellow jerseys will be the Rams’ primary look again in 2019, but things will change after that. In conjunction with the new stadium opening in 2020, the Rams will also get a uniform redesign that year.

No one knows what they’re going to look like yet as the team is still in the early stages of the process with Nike, but many fans hope they resemble the classic blue and yellow look the team will be sporting on Super Bowl Sunday.

One thing’s for sure: The horns aren’t going anywhere. In an interview with The Athletic’s Lindsay Jones, COO Kevin Demoff shared very minor details on the redesign.

“We’ve told Nike the one thing that is sacrosanct is the horns,” Demoff said. “The goal is a modern take on our historical jerseys.”

This could mean the helmet will remain relatively unchanged from the current horn look. It could also mean the horns on the shoulders will be included in the redesign, too. No one truly knows – not even the Rams yet – what the uniforms will look like, but it’s good to know the horns will remain at the forefront.
 
Lol Jets, I mean why even have Jets as your name in the first place if the most creative thing you can come up with for 20+ years is put some wings on a "J" and slightly slant the text?

There are certain teams logos that are " too busy " I get it, but the Jets are just zzzzzzzz zzzzzzzz
 

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Or....an early Jets fan reaction. and then switch to plan b.
Maybe. I think it was the different NFL100 logo on the collar that had people at Sportslogos.net claiming a fake back in January (unless that is indeed what the NFL is yet to reveal) - obviously we won't know until the real reveal.
 
Maybe. I think it was the different NFL100 logo on the collar that had people at Sportslogos.net claiming a fake back in January (unless that is indeed what the NFL is yet to reveal) - obviously we won't know until the real reveal.
it looks too real to be fake imo, the number font for instance. also, that looks like a real life jets player modeling it, not some CGI model.
 
GG... just.. no dude
Sounds exactly like what was leaked above....

From talking to a couple of people who have seen them, I can say this is a complete redesign, not a tweak. The colors are new. The logo is new. The design is new. The primary jersey is kelly green, with numbers that “kinda look like Oregon’s.” There’s also a primarily-black alternate jersey. “They’re sick,” one person told me.
 
Browns Uniform Redesign Underway For 2020 Reveal


By Daryl Ruiter | 92.3 The Fan
March 8, 2018 at 2:00 pm
Filed Under:Cleveland Browns

Cleveland, OH (92.3 The Fan) – The Cleveland Browns are getting another makeover.

Again.

This time the team hopes they’ll get it right.

Multiple sources have told 92.3 The Fan over the past few months that the team didn’t feel the current 9 uniform combinations instituted in 2015 were the right look for the franchise and they will likely opt for a more simplified or “classic” look this time around when they are allowed to trade them in come 2020.

It’s one of the reasons the Browns chose to wear just 2 primary uniform combinations last year – white on white and brown on white, avoiding the orange jerseys and pants altogether. Despite extensive testing under a variety of simulated lighting conditions the last time around, identifying the numerals on the current jerseys is a problem, one they plan to correct with the new design.

NFL rules mandate that teams stick with their new uniforms for 5 years, otherwise the Browns would’ve changed them by now.

The design process is very long and extensive, and it typically takes 2 years to complete, which is why this might be news now even though the new threads won’t be revealed or implemented for another 25 months.

Following the departures of Alec Scheiner and Kevin Griffin, the Browns lured David Freeman from Toronto, Ontario to take over as their senior vice president of marketing and media. Freeman oversaw marketing for the Toronto Raptors, Maple Leafs, Marlies, Toronto FC, Toronto FC II and Raptors 905.
Remember the famed ‘We the North’ campaign the Raptors ran that went viral around the NBA? That was Freeman’s brainchild. Branding is Freeman’s forte, which is why fans should feel good about the team opting for a new direction and them actually getting it right this time. He is heavily involved in the re-design and re-branding process, as is the NFL.

That’s right, the league office carries a tremendous amount of weight when it comes to a team re-branding itself. No one protects the shield and its trademarks quite like the shield. Multiple sources tell 92.3 The Fan that there is already a book of mock-ups privately circulating between the Browns, the NFL offices and Nike, however, the design process is in the infant stages. Many meetings between the Browns, Nike and the NFL are in the offing.

At this point, many ideas of what to do with the team’s uniforms are being thrown around – including the possibility of returning to a white helmet, which was originally worn from 1946-51, with some version of an orange and brown Oreo stripe. A logo on the helmet is not up for consideration at this time a source said. The organization is extremely sensitive to tradition when it comes to the helmet, but few realize the first worn by the team was actually white, not orange.

The Browns introduced an orange-painted leather helmet starting in 1950 to comply with league guidelines because a white ball was used for night games. In 1952 the team introduced a plastic orange helmet with a single white stripe and from 1957-59 added uniform numbers on brown text on the sides. The brown-white-brown Oreo stripe was introduced in 1960. In 2015 the team evened the stripe out and added a textured layer to it, similar to what the Seattle Seahawks did with their helmets while introducing brown facemasks and a brighter shade of orange.

As part of the uniform design process, the Browns are hopeful they’ll implement a new primary logo for the club, which has used its trademark orange helmet as the primary marketing tool for years with failed iterations of secondary logos blended in occasionally, but unlike 2015, it won’t simply be a repainted version of the helmet.

Last year for their trip to London, the team designed a special Premiere League inspired logo to use for the week. It was a brilliant design. The circular logo included the text “Browns United” in white with an orange background and brown stripe boarder, 8 brown stars signifying the clubs 4 AAFC championships and 4 NFL titles opposed it. The team’s famed Oreo stripe crossed it on a 45-degree angle with ’46’ signifying the founding year of the franchise in the middle of the logo. 16 light and dark grey stripes commemorating the 16 Browns Hall of Famers filled the lower right field. If you looked closely at the logo, the grey field around the ’46’ resembled a record, which could have been a silent nod to Cleveland being home to the Rock n’ Roll Hall of Fame.

Returning to some iteration of the Brownie elf is also a possibility, but any final decisions on a new logo or uniforms are well over a year away.
In 2015 the Browns were in dire need of a fresh look and after missing on the redesign they aim to score big in 2020 with a modern look that pays homage to the history of the once great franchise.
 

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