News New Suns logo and guernsey leaked

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Personally I rate the design of the jumpers. Something new and something a bit more bold than their previous brand. I just don’t get how you make this new logo, stick it on the jumper and decide to make it barely visible. Add the gold accents to the wave side panels and the logo, and it 100% would’ve been a great improvement. Logo is definitely growing on me though
 
Just spitballing too, with it being a sun rising/setting on the coast, a silhouette of the iconic city skyline would’ve added a bit more depth and local identity to the whole rebrand
 

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The red base needed to be darker, we've seen with the Freo stealth jumper, subtle colour changes work close up, but don't work on TV. I like the full red idea, but on TV it's going to look like it's just a plain red jumper.
 
I just don't get it. They had so many things to copy. So many concepts. And they have chosen a bad red training top.

Even these fan made Phoenix Suns Logos could have been used as inspiration:
 

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Personally I rate the design of the jumpers. Something new and something a bit more bold than their previous brand. I just don’t get how you make this new logo, stick it on the jumper and decide to make it barely visible. Add the gold accents to the wave side panels and the logo, and it 100% would’ve been a great improvement. Logo is definitely growing on me though
I think there is potential but it does need some contrasting elements. I like your suggestion. The thought I had was a gold shadow behind the logo so it's still red on red but the logo is more visible, and it would look a bit like the sun's rays emerging from behind.
 
Another slight variation trademarked alongside the other version, with GC added:

S2392361.LARGE.JPG
 
Don't understand the logic behind making the club colours darker, the comp already has more than enough clubs with dark colour schemes. They were heading in the right direction with the more vibrant red, gold and blue. Just needed a better logo and jumper design.
 
Don't understand the logic behind making the club colours darker, the comp already has more than enough clubs with dark colour schemes. They were heading in the right direction with the more vibrant red, gold and blue. Just needed a better logo and jumper design.
No one wanted to wear the blindingly bright merch.
 

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News New Suns logo and guernsey leaked

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