Bluelegs
Digging into the why
There seems to be a PR push from Eddie to raise Joffas profile.
Who didn’t have a tough upbringing?
If true I suppose it's because he's part of the Collingwood brand. So Eddie is trying to make Collingwood more likeable?
Treloar and Eddie also pleading with victorians to get behind Collingwood for the Grand Final.
It's an odd move since Collingwood has always sold themselves on a 'You hate us, we hate you' mentality. Going so far as making 'us against them' a membership slogan a couple of years ago.