Ever heard of Internet relay chats from the early 90's believe the first was in 1988.Social media didn't really exist in 1999. Online forums, sure, but that was limited to a niche part of society.
And then what some say was the First Social media site SixDegrees.com 1997
Then 1999 the First Blogging sites became popular.
As mentioned back then social media was in it infancy