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I posed this a few weeks ago but didn't get many responses.
Reckon Mero might be a good person to answer this. I don't understand how ISC have so much cash at their disposal.
They don't seem all that different to BLK in that they sponsor a truck load of pro teams, sell very little of their own apparel and only supply to small regional clubs in Australia. I don't see any significant revenue streams at all, yet they are signing huge 5 year deals with adelaide, Collingwood, Essendon, Sydney.
You have to look at it like BLK are the exception rather than the rule.