We're like a doomsday cult after the doomsday event doesn't kick in.
To resolve the cognitive dissonance of having held onto him for yet another week of dire shitness, we swear blind that the fact that he actually scored a couple of points in H2 means this next one is the one he goes bang and recoups the 300 points he has us down vs people who started Jarrod Garlett, let alone Sexy Robbie.
We tell ourselves that yet another pink frilly underpants wearing half-ton brings us one week closer to that next silky ton, which is a stone cold certainty to be just around the corner now.
Leon Festinger should study SuperCoaches.
If I'm going down, I'm taking that prick Billings with me (and looping where I can).
Sunk cost fallacy is a way of life