It wasn’t just the Bowden match in 2008. As someone else mentioned the 2008 grand final also helped the rule come in, as well as Mal Michael’s emphatic rushed behind in 2006. Initially the rule was correctly umpired strictly but then it went soft.Massive overreaction to that game when Joel Bowden milked it 3-4 times.
Get rid of the 'deliberate' aspect, if a team wants to do it then it is on the attacking team to adjust their game accordingly.