Seven ditches footy for the Olympics

[TigerCraig]

While legislation prevents them, it also protects them. Do you really think that Channel 7, a business that makes irs money from selling adverts, wants to have multiple signals?

How would they sell time to advertisers if they are splitting their own audience? I mean an Olympic adveriser may be a little pissed at 7 watering down their own viewer numbers by competing with themselves.

I remain entirely unconvinced that the FTA's really want to compete with themselves in this way.

They could do smart targeted advertising. For example, run women directed product ads during the gymnastics on one channel, male directed ads during the soccer or boxing on another channel, general interest ads on another channel during the swimming on another channel. Five different ads for five different products running on five different 7 network channels

 

[PiesFan87]

Apparently 7 are showing it Live....

http://www.realfooty.com.au/news/ne...rltonnorth-game/2008/08/12/1218306896945.html

 

[Astro_]

Commence sense prevails.

Well done 7.

The Bejing games are much more important

 

[Eagle87]

They could do smart targeted advertising. For example, run women directed product ads during the gymnastics on one channel, male directed ads during the soccer or boxing on another channel, general interest ads on another channel during the swimming on another channel. Five different ads for five different products running on five different 7 network channels

Yes, they could. But that is not the way they sell advertising and would involve some considerable risk to their revenues.

Large corporates are generally not willing to completely change their business model because it "might" work. There is considerable debate that such an approach would actually reduce their overall revenues while simultaneously increasing their costs - this is not the ideal outcome for a business.

 

[TigerCraig]

Yes, they could. But that is not the way they sell advertising and would involve some considerable risk to their revenues.

Large corporates are generally not willing to completely change their business model because it "might" work. There is considerable debate that such an approach would actually reduce their overall revenues while simultaneously increasing their costs - this is not the ideal outcome for a business.

Well, they do to an extent. Compare the number of Supercheap Auto ads during the V8 coverage to the number during Gordon Ramsay for example.

I'm not saying change their mainstream channel and its advertising, I'm saying add whole new lines of revenue on extra channels with more niche programming.

 

[HolyWars]

Yeh I was beginning to wonder if there was any sport going on at the Olympics at all, but thankfully SBS is actually dispensing with the bull****.

Yeah I know, every time I turn it to 7, its always some stupid show called Yum Cha or some idiot with a backdrop and talking bs about something they have no clue on. I have probably seen more ads then games on there.

 

[hornet68]

Yeah I know, every time I turn it to 7, its always some stupid show called Yum Cha or some idiot with a backdrop and talking bs about something they have no clue on. I have probably seen more ads then games on there.

No footy coverage in Qld on Sunday was bad enough for a NM supporter.

However the worst insult was that between 2pm and 5pm, not one Olympic event was shown live, especially as the swimming had finished.
The water polo was treated disgracefully, in a must win match it was cut for interviews with Libby Tricket, Grant Hackett, and countless replays of bloody swimming etc, and replayed in 2 minute blocks 40 minutes to an hour after it had finished.

 

[Doctor Jolly]

No footy coverage in Qld on Sunday was bad enough for a NM supporter.

However the worst insult was that between 2pm and 5pm, not one Olympic event was shown live, especially as the swimming had finished.
The water polo was treated disgracefully, in a must win match it was cut for interviews with Libby Tricket, Grant Hackett, and countless replays of bloody swimming etc, and replayed in 2 minute blocks 40 minutes to an hour after it had finished.

My thoughts exactly. (Except I find water polo the singular worst sport for TV).

I spent most of Sunday arvo and evening on SBS.

But Channel 7 is a symptom of a wider problem in Australian TV. They have embrased the cult of celebrity to new heights. Far to much "getting to know the athlete's" and far too little "athlete's doing their stuff live".

Its not just olympic's. Compare the Australian celebritized version of "hole in the wall" a week or so back, to the original Japanese version you can find on You Tube. Japanese version has non stop people-jumping-through-holes action. Australian version has non-stop "So <insert celebrity>, what did you think of that hole, eh?"

Rubish.

 

[THRILLHO]

I thought it was great. Live football with no advertisements. Just a replay of the action and back into it straight away. Hope Ch. 7 keep dishing off the football to main event even after the Olympics are finished!