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So your point is just it happens elsewhere?
My point was there seems to be a more aggressive style in the way everyone seems to operate. Just an observation on the strategy. :)
 

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My point was there seems to be a more aggressive style in the way everyone seems to operate. Just an observation on the strategy. :)
Ok then
 
KPIs for the Bomber shop would be easy and concrete.. revenue & gross profit. And I bet they get monthly sales figures showing how on track they are for bonuses.

Unfortunately no one has a KPI measured by rating the degree to which members feel deeply connected to the club.

Vozzo rightly will focus on being a winning football team. Does feel like behind that there is an opportunity to revolutionize the member experience. It’s currently so lame.

I don’t care really but they could do so much more to stand out from the pack and probably raise twice as much money than they would selling average merch.

A bit like all the clubs have to use the AFL designed generic website platform. Feels like they all have a generic membership engagement too, from what I know of other clubs.

They need to think outside the box. Eg we really need a free club dating service so you would never be at risk of marrying a Hawthorn supporter.
 
KPIs for the Bomber shop would be easy and concrete.. revenue & gross profit. And I bet they get monthly sales figures showing how on track they are for bonuses.

Unfortunately no one has a KPI measured by rating the degree to which members feel deeply connected to the club.

Vozzo rightly will focus on being a winning football team. Does feel like behind that there is an opportunity to revolutionize the member experience. It’s currently so lame.

I don’t care really but they could do so much more to stand out from the pack and probably raise twice as much money than they would selling average merch.

A bit like all the clubs have to use the AFL designed generic website platform. Feels like they all have a generic membership engagement too, from what I know of other clubs.

They need to think outside the box. Eg we really need a free club dating service so you would never be at risk of marrying a Hawthorn supporter.
When you look across the other club websites, there is some level of customisation that is possible, and I don't think ours makes best use of it

We do seem to have a new social media person... (sound on)



Not a huge fan of the money grubbing angle though. Being a member is not the same thing as being a donor or a customer. You can be both, but a lot of the stuff that's branded as "members!!!" is actually "customers!!!"
 
I would prefer not to get them but they are also easy to ignore I would be annoyed if they cold called trying to sell the stuff though.

I think its better than what I saw the Lions selling the other day in NFT I think that just grubby and a pure money grab.
 
Yeah but a piece of which match ball? The one that spent most of the day in the ball sack behind the goals or one that was actually used?

Anyway, nothing says "supporter" like owning a piece of memorabilia that includes a slab of leather from a dried out waterlogged footy from an absolute belting played on neutral territory.
Clearly i was misinformed.

That slab of leather is a symbol of a new dawn for the club. I think they should double the price now.
 
Clearly i was misinformed.

That slab of leather is a symbol of a new dawn for the club. I think they should double the price now.
The ball from the historic win :cool:
 
View attachment 1659801

Honestly how much does this club love telling us to dip our hands into our pockets time and time again?

For just $249 you could get a whole piece of a match ball. How exciting!

Honestly professional AFL clubs are ****ed. They act like local clubs and piss away grants, sponsorship money and members money. It’s about time the AFL and their clubs had their non profit status revoked. Pay your way
 

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Ha ! Merch ? 84/85 Weg posters as you walk in the door. Press the ****ing doorbell and it’s “see the bombers fly up” Walk in through to the living room and we have the ‘84 grand final on loop, as you venture further in you will see to your left, the sixteen (16), yes collingwood, 16 cups on display.
**** Disneyland, This.Is Essendonland.
I hate tattoos. I have two. I hate them.Essendon shoulder. Essendon ankle. I hate tatts,they are shit,but I love my two. I have missed four games since 1973 (take out COVID)
Merch !? Where do I start ?
 
Ha ! Merch ? 84/85 Weg posters as you walk in the door. Press the ******* doorbell and it’s “see the bombers fly up” Walk in through to the living room and we have the ‘84 grand final on loop, as you venture further in you will see to your left, the sixteen (16), yes collingwood, 16 cups on display.
* Disneyland, This.Is Essendonland.
I hate tattoos. I have two. I hate them.Essendon shoulder. Essendon ankle. I hate tatts,they are s**t,but I love my two. I have missed four games since 1973 (take out COVID)
Merch !? Where do I start ?
You're in a coterie group, aren't you.
 
Everyone has a view. It is not something I really care about. If I see something of interest I buy it . If not could not care less what they are flogging.
Using the shrine of remembrance to flog the latest polo shirt is pathetic no matter which way you frame it.
 
Using the shrine of remembrance to flog the latest polo shirt is pathetic no matter which way you frame it.
Like I said . Everyone has a view. I could not care less . Nothing I can do can change it so it is out of my control and not worth the effort of getting too bent out of shape over .
 
Like I said . Everyone has a view. I could not care less . Nothing I can do can change it so it is out of my control and not worth the effort of getting too bent out of shape over .
Good for you.

It's still gross. :)
 

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