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whizkizz said:
Not sure whether it's a clue, but the Platinum members jumper has Hyundai on the back.
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Looks like Vero front and back on both home and away jumpers. Now up on the Lions webstore.
 
New Co-Sponsor?

15IMG_3910.jpg
 
lionshine said:
I think the Hyundai logo looks better on the back of the jumper then the National Storage logo did.
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It's a huge improvement over National Storage. Although that Vero logo would have looked great on the Melbourne Guernsey, however it will be interesting to see if Brisbane or Hyundai adopt Carlton's Hyundai branding. If they co-sponsor Brisbane that is, although it is looking likely that it would be the case.
 
philcara16 said:
The Hyundai logo appeared as the primary sponsor on the Hall of Fame mock-up jumpers on the poll. Read what you will into that.
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Yeah they have upgraded to back of guernsey sponsorship.

Hopefully someone jumps on board as away guernsey sponsor before the H&A season gets underway.
 
TheBrownDog said:
Yeah they have upgraded to back of guernsey sponsorship.

Hopefully someone jumps on board as away guernsey sponsor before the H&A season gets underway.
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Would we rather an agreement in place with National Storage still, or give Vero the primary away jumper sponsor?

I would love to know how sponsorship deals like these are structured; would Vero pay anymore if they got the away jumper by virtue of the Lions not securing any other deal? Would they pay more for that logo, or would the club make a gesture in good faith and just give it to Vero to strengthen the corporate relationship?
 
For those that don't have access to the full article:

Major Partnership Announcement

The Brisbane Lions are today proud to announce a three-year major partnership with Australian premium Infant Formula manufacturer Camperdown Dairy International.

The multi-million dollar sponsorship will see the Camperdown Dairy International logo take pride of place on the team’s guernsey and includes significant signage, branding and activation opportunities across Brisbane Lions assets.

The milk used in Camperdown Dairy International products is all Australian produced, which gives CDI the ability to control and monitor the quality of products throughout the production process to ensure customers receive consistent and safe products of the highest quality.

With an existing facility in Melbourne and an additional new multi-million dollar facility under construction, in Camperdown Victoria, to provide quality Infant Formula, nutritional powders and milk powders Camperdown Dairy International is set to grow its presence across the Australian market.

Lions CEO Greg Swann said the Club was thrilled with the partnership and to welcome such a proud Australian company into the Brisbane Lions family.

"Camperdown Dairy International are an Australian produced company with a business footprint right across the nation," said Swann.

"Our two great brands coming together for the next three years will help us both generate strong results both on and off the field.

"To have Camperdown Dairy International joining Vero as our two co-major partners puts the Club in a fantastic position - these partnerships are key to the future success of the Lions."

Camperdown Dairy International Global Head of Products Adam Green said partnering with the Lions would help the company increase their reach across the Australian market.

"At Camperdown Dairy International, we know how important quality, safety and reliability are to our customers and we are committed to delivering this in all of our products," said Mr Green.

Camperdown Dairy International and the Lions both have links to a proud and long heritage in the Western Districts region, with the area the former recruiting zone for Fitzroy and Camperdown Dairy International undertaking significant investment in the region.

The Western Districts region has been responsible for producing some of the Club’s best talent from Fitzroy, the Brisbane Bears, and most recently the Brisbane Lions.

Most notably 2014 Rising Star Lewis Taylor is from Mortlake and former champion forward Jonathan Brown was born in Warrnambool.

"It's a natural partnership that will allow our business to gain greater exposure across Australia.

"Our top priority is to provide all families with the opportunity to obtain premium quality, Australian made products and we are privileged to become part of the Lions family."

The major partnership comes on the back of a string of positive announcements for the Brisbane Lions, with Senior Coach Justin Leppitsch extending his contract to 2017 earlier this week.

A hugely successful off season has also seen the Club re-sign 10 players including Vice-Captains Dayne Zorko and Pearce Hanley as well as Stefan Martin, Mitch Robinson, Marco Paparone, Harris Andrews, Ryan Harwood, Jaden McGrath, Rohan Bewick and Josh Clayton.
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Pleasing to see a good regional company in Fitzroy's old recruiting heartland of the Western Districts getting behind the mighty Brisbane Lions.

As the article touched on, plenty of old Royboys and Brisbane Lions from the region and no doubt something our very own western royboy was probably across.
 
I like the link to the talent we have acquired from the Western Districts (as long-winded as it may be).

Specialising in infant formula and we're one of the only AFL teams to have played in China - perhaps some more exhibition games in Shanghai!
 

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Wondering two things.....

a) Infant Formula - will this help us break into the Chinese Market? (tongue in cheek)
b) Aren't the players in for a surprise when they take the first sip of the Gatorade bottles this season?
 
Dylan12 said:
For those that don't have access to the full article:



Pleasing to see a good regional company in Fitzroy's old recruiting heartland of the Western Districts getting behind the mighty Brisbane Lions.

As the article touched on, plenty of old Royboys and Brisbane Lions from the region and no doubt something our very own western royboy was probably across.
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No mate - took me by surprise - although I thoroughly support the initiative - CDI is a good news story - get behind them and the Lions.
 
philcara16 said:
I like the link to the talent we have acquired from the Western Districts (as long-winded as it may be).
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Footy clubs have a fantastic ability of finding "connections" to anything that's a good news story. Most people are only a few steps of separation from a footy club. If my son was a decent footballer I'm sure the club would draw on my family connection to Fitzroy... despite the connection being as minor as my father's second cousin playing 8 games for the lions in the early 80's. Same family name so it's a connection to be milked!
 
http://www.lions.com.au/news/2016-03-24/sportsbet-partnership
The Brisbane Lions today announced a two-year partnership with Sportsbet.com.au as the Club further expands its family of high-quality commercial partners.

The six-figure sponsorship will by based 100% across the Club’s digital properties including desktop, mobile, app and email.

Integrated content will help provide members and fans with all the key information they need ahead of each weekend’s game.

Sportsbet has been established for over 15 years as Australia’s premier internet betting and entertainment website.

Brisbane Lions CEO Greg Swann said partnering with a premium brand like Sportsbet would continue to strengthen the Club’s off-field position.

“Sportsbet is a market leader and we are really happy to welcome them to the Lions family,” said Swann.

“The digital space is a highly competitive area where we want to be proactive in providing the best content to our fans and members, and this partnership greatly increases our ability to do exactly that.

“The Club is excited at the commitment of Sportsbet as well as number of other new partners – it shows that the Club is well on track to success both on and off the field.

The Sportsbet partnership comes after the announcement earlier this month of a three-year agreement with Australian premium Infant Formula manufacturer Camperdown Dairy International as Major Partners alongside long-term supporters Vero Insurance.

To mark the launch of the partnership, Sportsbet are offering a free Lions home Guernsey to any fan who signs up to Sportsbet.com.au and places a minimum first bet of $50 or more (T&Cs apply. 18+ only). To find out more about this promotion, .

Sportsbet is committed to Responsible Gambling and making sports betting a fun and entertaining experience while protecting those with potential gambling issues.

They aim to enable people to make informed decisions about their participation in gambling and, if harm has occurred, to provide access to gambling help services.

For more information on Responsible Gambling, please go to http://www.sportsbet.com.au/
Click to expand...
 
Ugh. Look normally I like new sponsors but I'm really getting shat off with gambling companies injecting advertising into everything.
The six-figure sponsorship will by based 100% across the Club’s digital properties including desktop, mobile, app and email.
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Like this. If I start getting emails from the Lions with Sportsbet crap through it...

Integrated content will help provide members and fans with all the key information they need ahead of each weekend’s game.
Click to expand...
...Fantastic, I bet I freaking will now. :thumbsdown:
 

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