Yeah I'm not sure why we didn't get company-owned stores, they are opening new stores all over the world at a rapid rate. It's annoying from the perspective that you can't use (or accrue) Lego VIP points - they have an identical but separate system.
The Dreamland store is not part of the chain (and is bigger than the other stores) and the one at Chadstone is different again, operated by the Legoland Discovery Centre (which, confusingly, are now majority owned I believe by the Kristiansen family investment company ).
The Dreamland store is not part of the chain (and is bigger than the other stores) and the one at Chadstone is different again, operated by the Legoland Discovery Centre (which, confusingly, are now majority owned I believe by the Kristiansen family investment company ).