Western Force's ticket prices are ridiculous, it hurts the atmosphere at games as well. Why get 16,000 paying that when you could have 22,000 paying $45 for gold reserve, $35 silver reserve and $30 GA.
Those would definitely be fairer prices. The membership discounts aren't too bad, but they're still a pretty stiff dose. I looked into them this year, since the season is winding down on the Glory and I'm still a few thousand away on the Eagles waitlist (after four years). The Wildcats charge like wounded bulls but that's on a sold-out stadium and the word is when they go to the 12,000 seater they will slash ticket prices to get people in the door.
Better for a club to have bums on seats (and in catering cues) than to gouge on tickets.