Why $1 billion is a real possibility

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Ok i'll be nice....ratings for modern day footy is down 19% on FTA telly as compared to this time last year.
We know the product is crap, what can be done before footy is off the air completely?
 
We get to compare apples with apples this week, with AFL live into its biggest market Melbourne with Collingwood, NRL live into Sydney with Bulldogs/Dragons & NRL live into Brisbane (Broncos/Titans).

Might tell us about comparitive audiences without spin, cut & paste, &/or excuse, excuse ...

How is the NRL selecting 2 games for different markets apples for apples?

Apples for apples would be like Collingwood vs Essendon in Melbourne and West Coast vs Fremantle in Perth.

Never mind 7:30-9:30 is a better slot for ratings than 8:30-11:45.

For someone that uses the 'TV programmers are gods' line so often you seem to have a remarkably poor knowledge of TV markets.
 
Interesting that the AFL stated they aren't going to go ahead with Monday or Thursday night football in 2012.

Why?
Look at the Ratings for last night.
Channel 7, 7:30 - 10:30
Last Week
Find My Family
The Zoo
Desperate Housewives
Brother & Sisters
Average: 930,000

This Week
AFL
Find My Family
The Zoo
Knocked Up
Average: 840,000
 

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We get to compare apples with apples this week, with AFL live into its biggest market Melbourne with Collingwood, NRL live into Sydney with Bulldogs/Dragons & NRL live into Brisbane (Broncos/Titans).

Might tell us about comparitive audiences without spin, cut & paste, &/or excuse, excuse ...

Seriously, how can you compare two derbies going live into their home markets with one match across the whole country (and one key state not represented)

NRL might be on to a good thing playing a queensland team into queensland every friday night but overall, even despite this the AFL is still comfortably ahead

Last week WA and SA had to watch two small melbourne teams on a significant delay
 
How is the NRL selecting 2 games for different markets apples for apples?

Apples for apples would be like Collingwood vs Essendon in Melbourne and West Coast vs Fremantle in Perth.

Never mind 7:30-9:30 is a better slot for ratings than 8:30-11:45.

For someone that uses the 'TV programmers are gods' line so often you seem to have a remarkably poor knowledge of TV markets.

Just look at Collingwood Carlton ratings excluding Perth, factor in Perths derby ratings if it helps you.

As for the TV programmers Rob, I rely on bean counters, the mighty dollar, we are talking about the possibility of a $bil, not your favourite sport.
 
Just look at Collingwood Carlton ratings excluding Perth, factor in Perths derby ratings if it helps you.

As for the TV programmers Rob, I rely on bean counters, the mighty dollar, we are talking about the possibility of a $bil, not your favourite sport.



bla bla bla...concentrate on your own back yard, the product is crap and people are now just starting to come to terms with it.
19% down on FTA so far this season...ouch! that hurts.
 
We get to compare apples with apples this week, with AFL live into its biggest market Melbourne with Collingwood, NRL live into Sydney with Bulldogs/Dragons & NRL live into Brisbane (Broncos/Titans).

Might tell us about comparitive audiences without spin, cut & paste, &/or excuse, excuse ...

Collingwood Freo 923,000 (average 8 30 to 11 30 in melbourne)

Canterbury St George, Broncos Gold Coast (aka Derby tag team) 829,000 (ave 730 to 930 in NSW / QLD)
 
Now this is a big issue on the value of the TV rights, the anti siphoning laws & its Telstra in the act:

Australia’s largest telecommunications and media company, Telstra, has lobbied for the federal government to reduce the number of sports protected under anti-siphoning legislation and to reconsider arrangements to include the internet as an acceptable platform for sports broadcasting, The Australian reports.
The lengthy negotiations between the government and media companies over the list, which officially expires in December this year, is expected to be nearing final stages after arguments between the pay and free-to-air television industries dominated proceedings.
Telstra in recent weeks has emerged as an active participant in discussions following the statement in March from the minister for communications, Stephen Conroy, that there “is a logic” to further the legislation to include internet television broadcasters such as Telstra’s Bigpond and FetchTV.
http://www.mediaspy.org/report/2010/05/24/telstra-seeks-sports-broadcasting-via-internet/
 
The difference in viewers is negligible, peddled by spin doctors who dont want there to be a world outside Melbourne ... there is!
possibly, thats contentious at best, and there are certain sydney spin doctors who will have you believe the NRL should get as much or more than the AFL, when about half is probably about right.
Have a read of the view from a NRL perspective & learn:
http://www.smh.com.au/entertainment/tv-and-radio/storm-cloud-looms-over-tv-rights-20100428-trz8.html
At the same time, as it extricates itself from the News Ltd ownership deal that was a legacy of the Super League war, the NRL expects a major increase from its current $500 million deal with Nine and Foxtel.
yeah, there might be a rude shock waiting for some of you guys. the cancellation of the sale of the storm has cancelled their exit from the game

unless im wrong and news will just start dipping their hands in their pockets and giving the storm 8 million dollars+ per year out of their love of the code.

and hey, they will definitely do that if channel 7 are in the running for the rights. they would love to help out their rivals by propping up an expansion side.
That is something industry experts agree is fully justified given the massive television figures that belie the Melbourne impression that the NRL does not challenge the AFL as a spectator sport.
once again, that is contentious.

even if NRL games could genuinely pull similar numbers to AFL (and it requires a truly herculean pile of double counting NSW regionals, discounting WA, SA and Tassie regionals, extra rounds, U21 matches, and blockbuster rep games for it to even be close) the fact is AFL games go much longer and can fit many more ads in than NRL games.

until that imbalance is addressed by league, the NRL will ALWAYS be worth half of what the AFL is.

the only increase coming for RL is via the separate sale of origin, which is going to sell by competitive bid for an amazing sum

(which, incidentally, i think is going to be shared out amongst the origin participants and is going to stem the flow of elite players from RL).
 
Oh, and how many people with ratings boxes would have 2 TV's on at the same time watching the same frigging sport on 2 different channels and pressing the damn button? :rolleyes:
ratings boxes are not in every household, my paranoid friend.

they are in a small subsection of households, and that proportion is multiplied by the number of households that receive those channels.

by having a significant overlap, that proportion will be double counted.

unless of course oztam figure out the proportion that is overlapping, and places an equal proportion of the ratings boxes in those households.

but if they do that, and coordinate the two samples, they keep it very quiet.

and of course, that leaves out the million+ people in regional WA, SA and tassie.

statistics are fun
 
Now this is a big issue on the value of the TV rights, the anti siphoning laws & its Telstra in the act:

Australia’s largest telecommunications and media company, Telstra, has lobbied for the federal government to reduce the number of sports protected under anti-siphoning legislation and to reconsider arrangements to include the internet as an acceptable platform for sports broadcasting, The Australian reports.
The lengthy negotiations between the government and media companies over the list, which officially expires in December this year, is expected to be nearing final stages after arguments between the pay and free-to-air television industries dominated proceedings.
Telstra in recent weeks has emerged as an active participant in discussions following the statement in March from the minister for communications, Stephen Conroy, that there “is a logic” to further the legislation to include internet television broadcasters such as Telstra’s Bigpond and FetchTV.
http://www.mediaspy.org/report/2010/05/24/telstra-seeks-sports-broadcasting-via-internet/
i personally think the critical factor in the AFL getting a billion will be the loosening of the laws to allow pay TV operators to bid to the AFL seperately for their package of games, and the inclusion of iinets Fetch TV and Telstras T-Box into the bid process.

with a competitive bid for 5 FTA games and 4 pay games, i think you will see the AFLs top a billion. in fact i think it will push it so far over the line that the AFL will happily forgo a significant percentage so that more games can go on live or near live, which should in turn help out the ratings and boost things for next time.

i would not like to see the season go to 24 games, just keep it at 22 for now, and look to go to 24 for the next round.
 
i personally think the critical factor in the AFL getting a billion will be the loosening of the laws to allow pay TV operators to bid to the AFL seperately for their package of games, and the inclusion of iinets Fetch TV and Telstras T-Box into the bid process.

with a competitive bid for 5 FTA games and 4 pay games, i think you will see the AFLs top a billion. in fact i think it will push it so far over the line that the AFL will happily forgo a significant percentage so that more games can go on live or near live, which should in turn help out the ratings and boost things for next time.

i would not like to see the season go to 24 games, just keep it at 22 for now, and look to go to 24 for the next round.

The pay TV issue
RIGHTS ON HOLD

The AFL's television rights negotiations have been shelved indefinitely as the competition and its broadcasters await changes to anti-siphoning laws that are expected to grant pay-TV carrier Foxtel the right to bid independently for four home-and-away games each week.

Then there is State of Origin ratings:
A record Sydney viewing audience for an Origin game watched - an average of 1,179,000 viewers, up 19 per cent on last year. The broadcast scored a massive 63.1 per cent of the total audience.

Numbers were down in Brisbane - and continues a worrying trend. The average audience was 824,000, and while that represents an impressive 70.8 per cent audience share, last year's average Brisbane audience was 845,000. But the decline in Brisbane free to air audience numbers evident since the season started ought to be worrying the NRL and the QRL.

The Melbourne audience was a respectable 328,000 average - in line with last year's average.

A major boost for the NRL and the ratings came from regional Queensland, NSW, Victoria and Tassie. The regional audience average was 1,154,000.

The total national audience was a record 2,455,000 - the highest since the current ratings system was introduced. It was 133,000 above the previous record.

The all important five capital cities peak audience was also a record - 2,809,000...a significant increase on the previous record of 2,697,000 which was set way back in Game Three in 2002.

The ratings news is good news for the NRL.

These figures will be helpful when the NRL gets around to negotiating the post 2012 television rights agreement.

http://www.leagueunlimited.com/article.php?newsid=19321

 
Internet yes
pigpond no

actually 2 each for FTA and 3 on pay sounds good.

FTA stations get one night game (fri sat mon) each and a development game to offset it (eg gold coast etc)
 

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Unfortunately our friends from the North would have you believe that the NRL is of course the equal of the AFL!!! LOL

Maybe this article could open your eyes to the real world beyond Melbourne:

This year alone:
► Rugby league has 44 of the top 94 shows on subscription television - the AFL has only 20;
► Rugby league has six of the top 10 shows on subscription television - the AFL has none;
► The round 11 NRL clash between Parramatta and Cronulla, which attracted more than 300,000 viewers, remains the biggest event on subscription television NRL this year.
The game has also enjoyed healthy ratings on free-to-air television despite a 9 per cent drop across that market in the wake of the introduction of new multi-channels.

http://www.theaustralian.com.au/new...s-michael-searle/story-e6frg7mf-1225875702957
 
Maybe this article could open your eyes to the real world beyond Melbourne:

This year alone:
► Rugby league has 44 of the top 94 shows on subscription television - the AFL has only 20;
► Rugby league has six of the top 10 shows on subscription television - the AFL has none;
► The round 11 NRL clash between Parramatta and Cronulla, which attracted more than 300,000 viewers, remains the biggest event on subscription television NRL this year.
The game has also enjoyed healthy ratings on free-to-air television despite a 9 per cent drop across that market in the wake of the introduction of new multi-channels.

http://www.theaustralian.com.au/new...s-michael-searle/story-e6frg7mf-1225875702957

my answer to this is who cares, the AFL will get the same if not more in tv rights

if the NRL are that bad at business and negotiation that they cant get the same $$$ with those tv ratings its their own problem

the NRLs admin arent exactly the sharpest tools in the shed
 
The V8s & 7s AFL coverage:

The broadcaster (7) also copped flak for breaking up its V8 coverage in some states to cover the AFL but Francis pointed out both qualifying and the race were covered in their entirety and that the ratings for both sports were good.
“We generally find when the coverage leading into or out of AFL is good TV ratings,” he said.
“It actually works well. The television ratings for Winton were up substantially for both Saturday and Sunday on the last time the V8s were at Winton.
“I know there are some fans that don’t believe the scheduling is beneficial for V8s but the TV ratings tend to indicate the scheduling is working. That’s where we stand.”
Francis said Seven Network loved the V8 fans’ passion for their sport before noting television for the V8 Supercars was at an all time high as was quality.
“We are running all of qualifying, all of the Shootout and all of the support categories across two days of coverage; three times greater than what Channel 10 broadcasted 10 years ago,” he said.
“We are happy with V8s, the ratings are strong.”
Francis acknowledged that the coverage was sometime delayed half an hour but he said the upside of that was that the processional safety car periods were cut from the broadcast.
The V8 Supercars is one of the sports on the Federal Government’s anti-siphoning list, which ensures it is available on free-to-air television.
Under the anti-siphoning rules, these sports cannot be broadcasted first on the free-to-air stations’ secondary digital channels because not all homes can access these yet.
The Government is currently reviewing this rule and a spokeswoman told BigPond Sport a decision was imminent, but Francis said the Seven Network would not pit the V8 Supercars against the AFL if it was relaxed.
“Our strategy has always been to maximise the audience for our sport. The last thing we would do is schedule the AFL against the V8s,” he said.
“It would only harm the V8s in terms of what we and V8 Supercars are about which is seeking to expand the audience and getting new people watching V8s.”
Besides the Seven Network covering the V8 Supercars live or ‘as live’ for each event, the pay-TV channel Fox Sports replays the coverage on Sunday evenings.

http://www.v8supercars.com.au/timed-race-not-seven’s-work/tabid/70/newsid/10076/default.aspx
 
Maybe this article could open your eyes to the real world beyond Melbourne:

This year alone:
► Rugby league has 44 of the top 94 shows on subscription television - the AFL has only 20;
► Rugby league has six of the top 10 shows on subscription television - the AFL has none;
► The round 11 NRL clash between Parramatta and Cronulla, which attracted more than 300,000 viewers, remains the biggest event on subscription television NRL this year.
The game has also enjoyed healthy ratings on free-to-air television despite a 9 per cent drop across that market in the wake of the introduction of new multi-channels.

http://www.theaustralian.com.au/new...s-michael-searle/story-e6frg7mf-1225875702957
ahhh, my favourite part of the argument "NRL has 105 of the top 100 shows on pay tv"

the reason league dominates pay is because the media conglomerate that owns the sport took some of the the best games each week, and took away all free to air league on a saturday, forcing the average punter to get foxtel just to watch his team. the NRL dont even get to decide which games are on when

when they boast about pay ratings, they are boasting about just how screwed the fans of their sport are, and how much they have to pay for what AR fans get for free
 
ahhh, my favourite part of the argument "NRL has 105 of the top 100 shows on pay tv"

the reason league dominates pay is because the media conglomerate that owns the sport took some of the the best games each week, and took away all free to air league on a saturday, forcing the average punter to get foxtel just to watch his team. the NRL dont even get to decide which games are on when

when they boast about pay ratings, they are boasting about just how screwed the fans of their sport are, and how much they have to pay for what AR fans get for free

Too true zero.

Given the change in 9s ownership & the purchase of a share in CMH by Stokes / reduction in holding by Packer, I'd think changes are a certainty particularly if the very high rating State of Origin series is up for grabs as a separate package.

The effect on the value of AFL rights is the question.
 
Maybe this article could open your eyes to the real world beyond Melbourne:

This year alone:
► Rugby league has 44 of the top 94 shows on subscription television - the AFL has only 20;
► Rugby league has six of the top 10 shows on subscription television - the AFL has none;
► The round 11 NRL clash between Parramatta and Cronulla, which attracted more than 300,000 viewers, remains the biggest event on subscription television NRL this year.
The game has also enjoyed healthy ratings on free-to-air television despite a 9 per cent drop across that market in the wake of the introduction of new multi-channels.

http://www.theaustralian.com.au/new...s-michael-searle/story-e6frg7mf-1225875702957
Well done, you win pay tv. Too bad you lose on the big stage of free to air :thumbsu:
And to add to this:

  • AFL goes for 3 hours and not 2, making the product 3/2's better
  • AFL has more oppotunity for in play adds.
  • AFL has a broader market
And you can see why the AFL are looking at a billion and the NRL arn't.
 

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