Preview ‘FEARLESS’ Gold Coast SUNS guernsey and branding discussions

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The logo leaked is the one.

I really liked the guernsey because of what they did with the colours. Darker red in the middle and fades out to a lighter red. There's a discrete red wave on the side. IMO, it looked really cool but I know everyone will have different opinions. They wanted it to look different to other clubs coz they know they're not a traditional club and i think they stand out well and did it in a clever way. I reckon we'll see more ppl wearing the guernsey out and about because it looks cool.
Did the logo look better on the jumper surrounded by the new colours than it did to what we saw? That's what I think could happen. Might look better than what appeared.
 
The logo leaked is the one.

I really liked the guernsey because of what they did with the colours. Darker red in the middle and fades out to a lighter red. There's a discrete red wave on the side. IMO, it looked really cool but I know everyone will have different opinions. They wanted it to look different to other clubs coz they know they're not a traditional club and i think they stand out well and did it in a clever way. I reckon we'll see more ppl wearing the guernsey out and about because it looks cool.
The waves at the bottom of the IG clips?
 

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Incorporated the wave you say?

Vince Mcmahon Wwe GIF
 

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Having a wave is good given this is probably the Suns best jumpers and should of always been their jumper from day 1

Bit like the Giants NS jumper
It's a very discrete wave... Like the one in the fearless billboard on both sides to replace the yellow sides from the original guernsey.

The away guernsey is yellow and blue. Almost looks like the Eagles away guernsey. I was more of a fan of the home guernsey but I can see other ppl having a different opinion.
 
It's a very discrete wave... Like the one in the fearless billboard on both sides to replace the yellow sides from the original guernsey.

The away guernsey is yellow and blue. Almost looks like the Eagles away guernsey. I was more of a fan of the home guernsey but I can see other ppl having a different opinion.

So what is the fearless all about? They’re fearless about the members input maybe?
 
So what is the fearless all about? They’re fearless about the members input maybe?



They wanted to move away from the family/kid friendly branding. They said they wanted ppl who weren't into afl to buy the guernsey just because it looked cool. They purposely made the branding more unique because they aren't like the 100 year old clubs and don't want to try to be.

The players wanted to wear something that looks more intimidating (not exactly the word I'm looking for but along those lines)
 
They wanted to move away from the family/kid friendly branding. They said they wanted ppl who weren't into afl to buy the guernsey just because it looked cool. They purposely made the branding more unique because they aren't like the 100 year old clubs and don't want to try to be.

The players wanted to wear something that looks more intimidating (not exactly the word I'm looking for but along those lines)
I know a few Freo fans will disagree but it's like Freo move from the Wiggles to a serious purple and white and early days Fremantle and Gold Coast were not so different Fremantle was just lucky to be in an AFL state
 
It's a very discrete wave... Like the one in the fearless billboard on both sides to replace the yellow sides from the original guernsey.

The away guernsey is yellow and blue. Almost looks like the Eagles away guernsey. I was more of a fan of the home guernsey but I can see other ppl having a different opinion.
More yellow or more blue? Shame they are sticking so rigid with the blue. I hate every iteration of it
 
They also have a promotion video that is pretty cool.

Another tie to fearless that they talked about was the fans turning up to games where they're outnumbered (like against big vic team) and not being intimidated by them.

Honestly, I liked it all. I also liked they gave loyal fans an opportunity to go.
 
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They’re not showing it online


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Cheeky buggers, I though for sure I’d see it today 🥲


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Preview ‘FEARLESS’ Gold Coast SUNS guernsey and branding discussions

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