Preview ‘FEARLESS’ Gold Coast SUNS guernsey and branding discussions

[sunsofanarchy]

2027

Why did they choose a staged gradual unveiling?

 

[GCS in 11]

Just going out on a limb but don't reckon the Club is going to bin the container load of jumpers and merchandise that they're already selling out of the Suns Shop.But no reason it won't evolve quickly.Premier League clubs make millions out of ensuring their kits are different every year.The Suns logo in red is going to be impossible to see on TV as nice as it looks in PR shots.I'm surprised there isn't more Gold given it is Gold Coast not Red Coast

That’s true, but they could announce the gold logo & waves as our away strip, and then after a few rounds of everyone likely hating the all red design, just adopt it for home games too.

They can sell the red guernsey and all the merchandise still while fixing the guernsey for next year.

 

[kreglze]

I have ordered my red kit. Really coming around on it.

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[Mini GF]

Well the hipster lads and teenage boys I’ve shown the logo to today think it’s great.
It’s triggered the oppos on social media too which is great because they are the boring establishment.

I am the King of sack Evans around these parts but today I say well done Mark. You can never please everyone but in the metrics that I use you have nailed it.

 

[Knoxy]

Hey guys forgive the intrusion.

Just wanted to say that I think the new jumper is pretty good. I actually like the fact that the club has fully embraced the colour red. No other club in the comp has red as a stand alone colour.

I think this has the potential to become a really strong AFL brand. Maybe 'Reds' or 'Red Army' could be adopted as unofficial nicknames much like 'Bloods' is with Sydney.

Anyway, that's my two cents. Good luck next year.

 

[Jirik13]

Red on red looking great on Mac. You get yellow version later

 

[Happy Idiot]

Red on red is hot like a sun!

 

[Brenton87]

Took me a while but i dont acutally mind it now, as long as their game plan matches the fearless rebrand and not the same old Suns

 

[Iva Bigun]

wait wait wait, I thought we were the resistance. Are we the Sith now??

 

[The Victorian]

Found it odd that both senior coaches Damian Hardwick and Cameron Joyce weren’t there this morning.

Also a bit concerned about Charlie Rowbottom who wasn’t there either - I hope I am wrong but I have fears she is gone come the trade period. Her absence this morning doesn’t build my confidence that she will stay unfortunately. Nervous times ahead.

 

[Jen2310]

Found it odd that both senior coaches Damian Hardwick and Cameron Joyce weren’t there this morning.

Also a bit concerned about Charlie Rowbottom who wasn’t there either - I hope I am wrong but I have fears she is gone come the trade period. Her absence this morning doesn’t build my confidence that she will stay unfortunately. Nervous times ahead.

Word is that she's more likely staying, even though swans are chasing her. Unless something changes.

 

[SnusCG]

Took me a while but i dont acutally mind it now, as long as their game plan matches the fearless rebrand and not the same old Suns

Put trash bags on the players for all I care. If we’re winning games, I don’t give a **** what the jumper looks like

 

[Big Red Machine]

wait wait wait, I thought we were the resistance. Are we the Sith now??
View attachment 2166499

I mean the Sith got results...

 

[Stroppy]

One thing I really like about the new red jumper is the front it is not too busy. The sponsors up the top, then the subtle logo.

The one colour dominates, which is good. Subtle logos are good. We know it is there. If we win, others will too. Good. After looking at it a few times, big tick from me

The yellow logo would look a bit, you know, yellow and a bit busy, like the clash jumper looks busy.
That is fine and suspect it will grow on me, but happy with the main jumper.

 

[Chief]

Chief View attachment 2166217

I got the message, thanks.

 

[Jirik13]

I did re-listen Evans's interview. He did say it's a 'first iteration' of guernsey. So, more colour combinations probably coming. Question is when. In a couple of years?

 

[SandyToes]

Like a lot of our beginnings the first jumper was a rush job
Slapped together like a cheap circus costume
All “colour and movement dahling “as the panto queens like to say
This re-branding shows a lot of considered thought
Plenty to build on
Plenty to like
A much more mature iteration
Boohoo though
No 19th century hoops or sashes or heraldic shields on breast pockets
I mean surely nothing says winning in 2025 more than prancing out on a footy ground looking like a pack of jacked jockeys in gaudy silks right?


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[Iva Bigun]

The most exciting thing for me out of the rebrand is to shake off the legacy of failure. To walk out on the ground in a new strip that’s bold and has a bit of IDGAF attitude about it allows the club to say we have grown up, under estimate us at your peril

Let’s ****ing go

 

[GC2015]

I did re-listen Evans's interview. He did say it's a 'first iteration' of guernsey. So, more colour combinations probably coming. Question is when. In a couple of years?

Confirmed that we are in our red era right now. Unofficially the 'Reds' in the AFL. If Carlton can be the 'Blues' then why can't we be the 'Reds'?

For those who don't know, PBC are known as the 'Reds' and we have a few players from PBC on our list. It can make sense if you want it to make sense.

 

[Jen2310]

I wonder given the turning over a new leaf for a new era, and rebranding everything to change from the past - Does that mean a new song?