2025 Non AFL Attendance, TV, Finance etc

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The NRMA Insurance Five Test series between Australia and India for the Border-Gavaskar Trophy was the most watched Test series of all-time across Foxtel Group platforms Foxtel, Kayo Sports, Foxtel Go and Foxtel Now.

The series was up 47% on the 2023/24 ‘Summer of Cricket’ Tests, and up 20% on the last Australia-India Test series in Australia in 2020/21.

The growth was driven by the New Years Test in Sydney which was the most watched individual Test of all-time, as well as record streaming audiences which were up 73% on the 2023/24 ‘Summer of Cricket’ Tests and 121% up on the 2020/21 series vs India.

Across the 2024/25 Test series, more than 1.4 billion minutes were streamed on Kayo Sports, Foxtel Go and Foxtel Now, making it the most streamed of all time.

Other record-breaking highlights from the series include:

  • Most watched individual Test Day ever – Day 3 of the Sydney Test
  • Most streamed Test Day ever – Melbourne Test Day 1
  • Most watched session ever – Sydney Test Day 3 Session 2
  • Most streamed session ever – Sydney Test Day 3 Session 2
  • Four of the Top 5 most watched sessions ever
 
Originally posted in the 2024 thread, before I realised this related to 2025. A sport not often talked about in Aus.

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2 or 3 decades ago baseball used to have a half decent following in Perth. Live games on Channel 9 and some decent turnouts (up to 10k) at Parry field. Then the Belmont council bulldozed it for housing and the Heat were sent to woop woop. Never really recovered from that.
 

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