AFL announces 4.5billion, 7 year media deal (2025-2031 inclusive)

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The last media rights deal he bought all the radio rights (though I think ABC gets their own deal) and then he was able to on-sell the rights. Which is ridiculous. The AFL could do it themselves if they wanted. The idea that they cant get half a dozen groups to give them money every year for 5 years is beyond belief.

Footy Classifieds they tease him about it from time to time. Im pretty sure they all think it was incredibly dodgy.

They\ve done it that way before. Maybe his bid for the lot was more than the combined total of the others?
 
The last media rights deal he bought all the radio rights (though I think ABC gets their own deal) and then he was able to on-sell the rights. Which is ridiculous. The AFL could do it themselves if they wanted. The idea that they cant get half a dozen groups to give them money every year for 5 years is beyond belief.

Footy Classifieds they tease him about it from time to time. Im pretty sure they all think it was incredibly dodgy.

The claimed profit ($10m) has never appeared in the ASX listed owner to my knowledge.

Perhaps it was before Hutchinson got involved in the listed company :
Mediaweek Original byJames Manning
Posted on December 20, 2021

'Four years ago, Crocmedia was involved in a reverse takeover of Pacific Star Network, the operator of Melbourne sports radio station SEN 1116. The company expanded the SEN brand around Australia via the acquisition of narrowband licences, changed its name to Sports Entertainment Network and launched the SENtrack brand – “the new sound of chasing, pacing and racing”.'

 

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For his on-screen persona people would be surprised how smart Craig Hutchison actually is.
 


The AFL Commission will push to break its $3 billion record for a five-year broadcast and streaming deal from 2025, despite reports existing broadcast partners Foxtel and Seven West Media remain the favourites to retain the rights at present levels.

Outgoing AFL chief executive Gillon McLachlan is determined to secure the record deal before he steps down at the end of the season. The commission, led by Qantas and Woodside chairman Richard Goyder, will meet on Monday to discuss the bids, the prospect of a Tasmanian team and Mr McLachlan’s replacement.

The broadcast battle comes amid one of the competition’s most even seasons in recent history, with the top four and final eight still in flux before the last round of the season. AFL heavyweights including Collingwood, Carlton, Richmond, the Sydney Swans and the Brisbane Lions are all in the mix, while the Geelong Cats will finish the season at the top of the ladder.

There was also uncertainty at the Essendon Bombers on Monday, with reports that the future of coach Ben Rutten was hanging in the balance as their board met.

The AFL signed a $2.5 billion, six-year deal with Seven and Foxtel (which owns streaming service Kayo) that expired this year, but was renegotiated during the pandemic for an extra two years until 2024 for $946 million.

Network Ten and its streaming partner Paramount Plus have made a joint bid for the AFL broadcasting package. Nine Entertainment and its streaming service Stan also made a partial bid, to compete with the incumbents.

Despite reports of an “underwhelming” bid by Paramount and Channel 10 of less than $500 million a year, which would be on par with the existing rights and put Foxtel and Seven in the box seat to retain them, sources close to the negotiations claim the offer is above that mark.

However, the Australian boss of US entertainment giant Paramount, Beverley McGarvey, has played down talk of a $600 million-a-year offer over five years that would crack the AFL’s sought-after $3 billion threshold.

“Some of those numbers are plucked from thin air and don’t really mean anything without context,” Ms McGarvey told The Age this month. “Like, is that [$600 million] for 20 years?”

Paramount Plus launched in Australia last year with a five-year deal to broadcast A-League matches worth $200 million.

Stan, which has the rights to rugby union and all four tennis majors, has reportedly also put a formal proposal to air Thursday night AFL games.

Although the AFL’s preference would be to sign with one broadcaster, the commission may be willing to split its matches across multiple networks if it could push the price closer to the $3 billion mark, sources said.

AFL behind a paywall​

Regardless of which party wins the rights, it is expected that more AFL games are likely to end up behind a paywall in the next broadcast deal. It comes as the Labor government committed to review the anti-siphoning rules to keep sporting events such as the AFL and NRL grand finals on free-to-air TV.

The monster broadcast deal is not the only major issue on the AFL’s agenda at Monday’s crucial meeting, however, with a decision to approve a 19th licence for a Tasmanian team also coming to a head.

A detailed information pack on the Tasmanian bid will be sent to all 18 club presidents by the end of this month. But with no stadium deal in place, reports suggest that six or seven presidents are “violently opposed” to the notion – led by Hawthorn’s Jeff Kennett and Sydney’s Andrew Pridham.

Despite the club opposition, the AFL is still optimistic the Tasmanian deal can get done if “it is right for the AFL”.

The AFL is understood to have held initial interviews for Mr McLachlan’s replacement including AFL executives Travis Auld and Andrew Dillon. Both internal frontrunners went to the US to help drum up interest for the broadcast deal. Richmond CEO Brendon Gale remains the external frontrunner for the job.

 
Gil would like 7s timing here:


Seven West Media’s FY22 earnings reveal strongest performance since FY11

'Seven West Media released its group earnings for FY ending June 25 2022, reporting a #1 national network spot in ratings and revenue in addition to a group EBITDA of $342 million – the best the network has seen since 2011.'

'..... FY22 earnings revealed $1,540m in revenue, up 21% since the previous reporting period. 7plus outperformed in a strong BVOD market, with Seven CEO James Warburton noting in an earnings call that looking forward, BVOD was “expected to continue robust growth”..

'..... an improved ratings performance in January-June 2022, capturing a robust portion of the total TV advertising market.
Metro free-to-air advertising market revenue grew 8.7% in FY22, with regional free-to-air advertising market increasing 6% in FY22, and BVOD increasing 47%.'

'Costs have reduced by $200 million over the last 3 years, after the initiation of cost efficiency program in 2019.'
 


Foxtel backs down on streaming in attempt to clinch AFL rights​

By Zoe Samios

August 17, 2022 — 6.37pm


Pay TV giant Foxtel has agreed to let Channel Seven stream key AFL matches online in a late concession that could knock rival bidders out of negotiations for the national code’s next media rights deal.

Senior media industry sources on Wednesday told The Age and Sydney Morning Herald the pay TV giant was close to renewing its longstanding agreement with the AFL after reluctantly making the streaming concession in the past 24 hours.

Seven, which is controlled by billionaire Kerry Stokes, currently lacks the rights to show the games it broadcasts on free-to-air on its streaming app 7Plus. These games are instead available on Foxtel’s online streaming service, Kayo Sports. Seven has insisted it gains full access to its games, including the ability to stream them, to renew its six decade long relationship with the league.

Senior executives at Foxtel have been left frustrated by the AFL’s decision to grant Seven its wish. But the pay TV giant, which is now expected to pay more than its existing outlay to renew its deal, is increasingly hopeful of securing a “Super Saturday”, whereby it will broadcast the home-and-away rounds exclusively with no games shown on free-to-air.

The agreement on streaming removes a critical obstacle the AFL faced in extending its deal with incumbent broadcast partners beyond 2024.

Foxtel, which is controlled by Rupert Murdoch’s News Corp, was forced to make the concession as it is the only streaming company in contention that does not own a free-to-air network. The other two bidders, Nine Entertainment Co, which owns The Age and The Sydney Morning Herald as well as streaming platform Stan, and Paramount, which owns Channel Ten, both own free-to-air and pay TV assets and do not need to work with any other partner.

Seven and Foxtel, which are negotiating with the AFL separately for legal reasons, have been at loggerheads for weeks over key elements of the broadcast rights renewal, including exclusivity and scheduling of matches.

The two companies currently split coverage of the AFL, with Foxtel broadcasting an average of five and a half games per round, and Seven averaging three and a half games each week. Seven has exclusive rights to the grand final but does not have the ability to broadcast weekly matches on its online platform, 7Plus.

This masthead reported Foxtel was seeking to use its own commentary team for all nine AFL games per round, rather than having to use Seven’s live call of the free-to-air games.


Meanwhile, West Coast Eagles chief executive Trevor Nisbett, Fremantle Dockers coach Justin Longmuir, the Seven West-owned West Australian newspaper and even WA Premier Mark McGowan have all called for games involving the WA clubs to be shown exclusively on free-to-air.

Should Foxtel secure the rights, it will end up simulcasting most games with Seven for a higher price. However, it is still expected to retain exclusivity on about five matches a week, including all games on Saturdays.

While Seven and Foxtel are hopeful of clinching a deal as soon as this week, Paramount and Nine have not been told they are out of the running and remain in talks with the league.

This masthead reported several weeks ago the AFL had received non-binding offers from incumbents Foxtel and Seven, Paramount and Nine.

A decision is expected by the end of the AFL season when outgoing CEO Gillon McLachlan departs.

The AFL’s current media rights deal is worth a total of $946 million for 2023 and 2024. The AFL wants to secure a more lucrative deal to increase payments to players, including AFLW players, who are pushing for a significant boost in their next collective bargaining agreement.

Foxtel, Seven, Nine, Paramount and the AFL all declined to comment.

 
Assuming the report is true, does that mean 7 can stream 'their' games exclusively, like they currently do with the Grand Final, or will the streaming rights for those games be shared with 7 and Foxtel?
 
Assuming the report is true, does that mean 7 can stream 'their' games exclusively, like they currently do with the Grand Final, or will the streaming rights for those games be shared with 7 and Foxtel?
7 can stream their aerial broadcast on 7+, and Fox can continue to stream their broadcast (including potentially their own commentators for all 9 games) on Kayo.

What will be interesting, is will 7 be the host broadcaster, or will they have to commentate out of a radio box?
 
7 can stream their aerial broadcast on 7+, and Fox can continue to stream their broadcast (including potentially their own commentators for all 9 games) on Kayo.
Best outcome.
What will be interesting, is will 7 be the host broadcaster, or will they have to commentate out of a radio box?
That would be for 7 & Fox to sort out.
Either way, we could end up with a situation like the cricket; not only different commentary but camera angles and score graphics. Interesting times ahead.
 

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How is no FTA games on Saturday not huge news? Would have though the entire footy community would be fuming at this decision by the AFL to shaft fans 🤔
This is a bad decision.
Not everybody can afford or even has the capacity to use pay streaming services. And to cut people out on the key day of AFL makes it an even worst decision.
I can't believe this has been agreed on.
I guess money talks.
 
This is a bad decision.
Not everybody can afford or even has the capacity to use pay streaming services. And to cut people out on the key day of AFL makes it an even worst decision.
I can't believe this has been agreed on.
I guess money talks.

While the compromise may have been reached, no deal has been agreed to.

it hasnt affect the NRL much.

And if anything it might encourage people to actually go to matches or become involved in local footy again.
 
How is no FTA games on Saturday not huge news? Would have though the entire footy community would be fuming at this decision by the AFL to shaft fans 🤔
Because Thursdays will be a weekly thing. Thursdays have higher ratings and better ad sales.
Even if Ch10 won there was talk they wouldn't show Saturday nights [but the A-League deal apparently demands its shown on the main channel, doubt the AFL would want to go national on a multi-channel, so that takes out about 1/3 of the season]

Ch7 would just spin it as a positive for state leagues and run with VFL and make Saturday nights a VFL game of the week thing for the east coast.
 
While the compromise may have been reached, no deal has been agreed to.

it hasnt affect the NRL much.

And if anything it might encourage people to actually go to matches or become involved in local footy again.

The NRL isn't trying to expand in new markets though. It's a competitive advantage the AFL has in nsw and qld that they are the only sport on fta on Saturdays, it picks up the casual viewer.

On another note the AFL should be demanding they are played on the main channel from now on, heck even the a league is on the main channel on Saturday nights and it barely rates, it makes a huge difference.
 
The NRL isn't trying to expand in new markets though. It's a competitive advantage the AFL has in nsw and qld that they are the only sport on fta on Saturdays, it picks up the casual viewer.

On another note the AFL should be demanding they are played on the main channel from now on, heck even the a league is on the main channel on Saturday nights and it barely rates, it makes a huge difference.
If Ch7 can still show NSW games in NSW and QLD games in QLD, then the AFL could schedule these games on a Saturday for exposure in those states (ie GC and GWS always play Saturday home games at 5pm and Sydney/Brisbane always play Saturday home games at 7pm)
 
Even without Saturdays, when you add their season opener, Easter Monday, ANZAC, QB, etc, there would only be slightly fewer FTA games. AFLW will eventually go to 19 rounds there will be more overlap, so you night get a couple of AFLW games on C7 Saturdays, plus VFL on Sundays. Plenty of footy on FTA.
 
Best outcome.

That would be for 7 & Fox to sort out.
Either way, we could end up with a situation like the cricket; not only different commentary but camera angles and score graphics. Interesting times ahead.

No chance that the AFL will leave anything up to any media company. It will all be locked up.
 

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AFL announces 4.5billion, 7 year media deal (2025-2031 inclusive)

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