News Corp and Telstra will sell Foxtel in a US$2.2bn (A$3.4bn) deal, the companies announced on Monday.

[Senor M]

Yeah this is the exact point though isn't it, you know it's on and are a rusted on fan that's already committed, so you don't require the sport to require any extra attention to catch your eye. To pick up say the casual sports fan in nsw and qld, it's gotta be on 7 main, advertised during the news and front and centre on the first page of the tv guide for people with a fleeting interest to watch. This is reflected in the ratings being up to 50 percent higher when the games are on the main channel there. Also the reason why advertising is significantly higher on the main channels.

My usual process is, I'll flick the tv on, go to the 'all channels guide' on fox, hit the down button 3 or 4x (pages) to see everything that is on currently, then if there is nothing on fox (I get all the channels for $55 these days so it's worthwhile), then I'll flick over to YouTube and watch the options from stuff that i know I like. If nothing there, then I'll go to Netflix etc etc. But the initial guide check is to catch anything I might have interest in that I wasn't expecting to be on (usually local stuff), literally takes 20 seconds. I reckon there would be a decent number of people still do this kinda thing and that's why it's important to be front and centre on page 1 and on the main channel (as the news on the main channel is still the top rating program in each city, 80 to 90 percent of nights in Australia).

You’ve described the viewing habits of someone of an older generation—- watching nightly FTA news & using a TV guide on a dying media platform.

Younger people are significantly less likely to be home with the television on at 6pm (either still on their way home from work, at the gym, cooking dinner, etc.)

Commercials during News broadcasts aren't going to obtain new viewers. Television commercials aren't the most effective way of engaging with a young audience—- it doesn't matter what the “top rated program” on FTA each day is when that number is a third of the viewers it was 15 years ago.

The DAZN sale (the entire purpose of this thread) is evidence that the old model for television is now longer working

 

[The Tilt]

Some speculation on what the sale of Foxtel might mean for the NRL and Aleague rights.

Foxtel’s sale could change the game for two sports in Australia

The seismic deal between News Corp and DAZN for Foxtel adds another layer of intrigue to a number of upcoming rights negotiations.

www.theage.com.au

But with the Murdochs out of the picture, the doubts will be on DAZN’s intent and whether it sees value in chasing the sport. DAZN may view rugby league as an asset out of shape with its aspirations to become the leading sports streamer across the globe, leaving room for either Nine or Paramount to swoop in.

One sporting code more simpatico with DAZN’s global strategy is the round ball game, football. Australia is home to a domestic competition in dire need of revival.

I really don't get this. Why would wanting to become the "leading sports streamer across the globe" leave them uninterested in the NRL rights? Surely their interest in getting the domestic rights will be determined by the size of the domestic audience, which is obviously large for the NRL.

 

[Bjo187]

You’ve described the viewing habits of someone of an older generation—- watching nightly FTA news & using a TV guide on a dying media platform.

Younger people are significantly less likely to be home with the television on at 6pm (either still on their way home from work, at the gym, cooking dinner, etc.)

Commercials during News broadcasts aren't going to obtain new viewers. Television commercials aren't the most effective way of engaging with a young audience—- it doesn't matter what the “top rated program” on FTA each day is when that number is a third of the viewers it was 15 years ago.

The DAZN sale (the entire purpose of this thread) is evidence that the old model for television is now longer working

But that's suggesting we leave that whole audience that do still watch through traditional methods off the table. That's silly to do. Yes engage with younger audiences through their common means, but you still need to be up in lights on the main channel, in what still has the biggest gathering of local viewers in the one place at the one time.

Some speculation on what the sale of Foxtel might mean for the NRL and Aleague rights.

Foxtel’s sale could change the game for two sports in Australia

The seismic deal between News Corp and DAZN for Foxtel adds another layer of intrigue to a number of upcoming rights negotiations.

www.theage.com.au

I really don't get this. Why would wanting to become the "leading sports streamer across the globe" leave them uninterested in the NRL rights? Surely their interest in getting the domestic rights will be determined by the size of the domestic audience, which is obviously large for the NRL.

Interesting this article also mentions two things I've been going on about for ages, the fact the AFL has more viewers than the NRL and how being shoved off to the secondary channel for the A league has made the sport near invisible in Australia.

"Whichever way you shake it, the AFL is the larger sport in Australia. Its total average audience per game and viewership for the grand finals exceeds that of the NRL. The code also boasts a higher on ground attendance.

As for the NRL, it is streamed for free by more Australians than are games in the AFL. That’s largely because it’s been available for free on Nine’s video on demand service 9Now for quite some time. The AFL has only recently started streaming on Seven Network’s free digital on demand platform, 7Plus."

"While it has made its digital service 10Bold the home of free football, the game has struggled to find new audiences, hidden away on the secondary channel for the nation’s third-largest network."

 

[Senor M]

But that's suggesting we leave that whole audience that do still watch through traditional methods off the table. That's silly to do. Yes engage with younger audiences through their common means, but you still need to be up in lights on the main channel, in what still has the biggest gathering of local viewers in the one place at the one time.

DAZN is interested in getting the eyes of their target demographic that they can use to sign advertisers.

Not all viewers are created equal—- large companies want their products advertised in front of their intended audience.

An older audience is more likely to have less disposable income, be more loyal to existing brands and less willing to try new products.

Advertisers don't give a sh*# if 100,000 60-year-old Barry’s from Brisbane see their commercial if they aren't going to buy their product. They’d prefer to get the eyeballs of 20,000 25-year-old Brayden’s.

It’s why Love Island Australia still continues to be renewed despite its poor FTA ratings.

 

[craffles]

There is absolutely no way the AFL would allow their contracted broadcast partner to dictate their expansion strategy. They are obviously willing to provide low cost concessions such fixturing slots etc but they aren’t going to change their expansion plans unless it becomes a one horse race for future negotiations and the broadcaster has more leverage.

 

[Bjo187]

DAZN is interested in getting the eyes of their target demographic that they can use to sign advertisers.

Not all viewers are created equal—- large companies want their products advertised in front of their intended audience.

An older audience is more likely to have less disposable income, be more loyal to existing brands and less willing to try new products.

Advertisers don't give a sh*# if 100,000 60-year-old Barry’s from Brisbane see their commercial if they aren't going to buy their product. They’d prefer to get the eyeballs of 20,000 25-year-old Brayden’s.

It’s why Love Island Australia still continues to be renewed despite its poor FTA ratings.

What's dazn and it's advertising got to do with our discussion around you thinking it makes no difference if footy is on 7's main channel or not, into Sydney, Brisbane and often Perth?

The point is, it does make a difference to the potential casual viewer, having your product front and centre on the main channel. The data even backs that up, whether it's predominantly your 50 year old Keith and his wife or not.

 

[Giant YoYo]

You’ve described the viewing habits of someone of an older generation—- watching nightly FTA news & using a TV guide on a dying media platform.

Younger people are significantly less likely to be home with the television on at 6pm (either still on their way home from work, at the gym, cooking dinner, etc.)

Commercials during News broadcasts aren't going to obtain new viewers. Television commercials aren't the most effective way of engaging with a young audience—- it doesn't matter what the “top rated program” on FTA each day is when that number is a third of the viewers it was 15 years ago.

The DAZN sale (the entire purpose of this thread) is evidence that the old model for television is now longer working

The viewing habits you're describing in a number of posts isn't of gen Z which is increasingly moving towards TikTok and YouTube.

The paid content steaming service providers are increasingly struggling with this demographic.

The majority of the paid content streaming services industry isn't sustainable.

A lot of your posts read as though the current environment is fait acompli and it's no where near.