Sadly that's not the case they actually hired 40 journos last year to make the site the 'go to' site for AFL news and opinions.
http://www.theaustralian.com.au/med...eports-on-itself/story-e6frg9to-1226342076532
And one bloke to operate the tech side of the site
View attachment 14621
and another to administer the site
View attachment 14623
To be fair, those sort of blokes would probably get the job done just fine. They've probably gone for the good looking ones who interviewed well and threw around the right buzz words.