Australian Cricket Broadcast Rights 2018 - 2023

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Tournaments like this need momentum, people need to know they are on most nights, what time, what channel etc, plus lots of promotion. Same with the Big Bash. Without that effort, it just doesn't resonate enough with viewers.

Feel like channel 10 use to promote the shit out of big bash. Like it was pretty well known who was playing each night etc.
 
Australia’s tournament-opening loss to New Zealand is the highest rating T20 World Cup game of all time on Foxtel, rating 397,000 – pipping the India v Pakistan spectacle, which rated 391,000.

The numbers on Fox were so strong they actually beat out the free-to-air coverage on Nine’s GEM which did 359,000.

The Australia-New Zealand game rated well on Saturday and was the fourth highest show on free to air television with Channel 9 attracting 441,000 metropolitan viewers. It was the highest rating Fox show with 245,000.


I don't know if these include streaming numbers or kayo?
 

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Australia’s tournament-opening loss to New Zealand is the highest rating T20 World Cup game of all time on Foxtel, rating 397,000 – pipping the India v Pakistan spectacle, which rated 391,000.

The numbers on Fox were so strong they actually beat out the free-to-air coverage on Nine’s GEM which did 359,000.

The Australia-New Zealand game rated well on Saturday and was the fourth highest show on free to air television with Channel 9 attracting 441,000 metropolitan viewers. It was the highest rating Fox show with 245,000.


I don't know if these include streaming numbers or kayo?
The 397k and 391k figures must either include Kayo or be peak internal numbers from Foxtel as the average audience figure released from Oztam is the 245k figure mentioned in your last paragraph.
 
Where should they be promoting it that they're not at the moment?
Every night when it's on the TV. Putting so much of T20 and ODIs behind the paywall has hurt.

Someone needs to look at scheduling too. I'll be at Australia vs Sri Lanka tonight with about 25,000 other people, it's been predicted. Nit surprising given it's on a school night, will finish close to 10.30pm and we didn't even know who Australia would be playing until the weekend.
 
Every night when it's on the TV. Putting so much of T20 and ODIs behind the paywall has hurt.

Someone needs to look at scheduling too. I'll be at Australia vs Sri Lanka tonight with about 25,000 other people, it's been predicted. Nit surprising given it's on a school night, will finish close to 10.30pm and we didn't even know who Australia would be playing until the weekend.

Would this game get a sellout even if it was on the weekend? Melbourne has the biggest Sri Lankan population in Australia & they don't even get a proper game. IMO the only better outcome would be if you swapped tonights game with netherlands v bangladesh, then you would have a double header of Aus v Lanka & Ind v South Africa in Perth on Sunday.
 
Would this game get a sellout even if it was on the weekend? Melbourne has the biggest Sri Lankan population in Australia & they don't even get a proper game. IMO the only better outcome would be if you swapped tonights game with netherlands v bangladesh, then you would have a double header of Aus v Lanka & Ind v South Africa in Perth on Sunday.
Don't think it would be a sellout regardless, we didn't know it was Sri Lanka playing until the weekend; Australia vs Qualifier didn't have as much appeal. But play it on a Friday night or weekend day and I reckon you'd get closer to 40,000 than 25,000.

But yes, demographics and scheduling are key. Get the Lankans to play in Melbourne, England and South Africa in Perth. The double header on the weekend is a sellout without Australia playing.
 
Don't think it would be a sellout regardless, we didn't know it was Sri Lanka playing until the weekend; Australia vs Qualifier didn't have as much appeal. But play it on a Friday night or weekend day and I reckon you'd get closer to 40,000 than 25,000.

But yes, demographics and scheduling are key. Get the Lankans to play in Melbourne, England and South Africa in Perth. The double header on the weekend is a sellout without Australia playing.

Awesome news
 
Every night when it's on the TV. Putting so much of T20 and ODIs behind the paywall has hurt.
The only problem with that as a promotional tool is that people don't watch as much TV as they used to. They get big numbers for events but during the week? Not so much. (Remember when Blue Heelers would get 2.5 million people watching every week? It's very rare for a regular show to get even 1 million these days.)
 
The only problem with that as a promotional tool is that people don't watch as much TV as they used to. They get big numbers for events but during the week? Not so much. (Remember when Blue Heelers would get 2.5 million people watching every week? It's very rare for a regular show to get even 1 million these days.)
Sports still rates big though. Live television is one weapon FTA has.
 
Maybe, just maybe, we don't really care about international T20s?
Or ODIs. Or Test matches played by countries who are not Australia. Or Test matches played by Australia against teams who are not India or England. Or Test matches played against India or England outside December and January.
 

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Maybe, just maybe, we don't really care about international T20s?

I think we don't care about the inderviduals.

There are no players that are must see. Stoines and Maxwell have the occasional big innings but are few and far between and they no longer pull in the interest.

We have good players but we desperately need some fresh blood into all three forms. We don't have a must see express bowler, a guy that spins it or a must see batsman.
 
Or ODIs. Or Test matches played by countries who are not Australia. Or Test matches played by Australia against teams who are not India or England. Or Test matches played against India or England outside December and January.
We basically like competitive test matches over a full series. Would love to see the West Indies or South Africa rise again but get a feeling we're going back to the 1930s.
 
We basically like competitive test matches over a full series. Would love to see the West Indies or South Africa rise again but get a feeling we're going back to the 1930s.
We like cricket as long as its played in very specific circumstances at a very specific time of the year. If it's not played in those circumstances then its grrrrr bloody CA and their scheduling. Why would they put matches on during trade period? I need to find out whether my team gets that future 2nd round selection that we need.
 
We like cricket as long as its played in very specific circumstances at a very specific time of the year. If it's not played in those circumstances then its grrrrr bloody CA and their scheduling. Why would they put matches on during trade period? I need to find out whether my team gets that future 2nd round selection that we need.
When you've had as shit a season as we've had, that last sentence makes perfect sense.

I think it's also timing - we don't really hook into cricket until the Brisbane Test in late November.
 
When you've had as s**t a season as we've had, that last sentence makes perfect sense.

I think it's also timing - we don't really hook into cricket until the Brisbane Test in late November.
even then depends on the summer half the time. the last none India/Ashes summer in 2019/20 when pakistan came out to tour was a very soft/quiet start to the summer that didn't really pick up from there
 
We basically like competitive test matches over a full series. Would love to see the West Indies or South Africa rise again but get a feeling we're going back to the 1930s.
Hopefully SAF can put up a fight this summer, still disappointing that NZ were so poor a few summers ago
 
They folded pretty easily after the first test in England. Great bowling line-up, pretty average batting.
I suppose my point was moreso rather than be competitive, if your team has been beaten 3 times in a row at your home wouldn't you just want to win?

If Collingwood had beaten West Coast 3 times in a row in Perth I don't think West Coast fans would just be hoping for a competitive game on Collingwood's next visit. They'd want to absolutely pump them.

With the Australian cricket team though, there is just as much outrage if they lose as there would be with our respective AFL teams but if they win no one seems to actually celebrate it. We want a competitive game that is a close contest between the sides but we will absolutely lambast them if they lose said contest.
 
I suppose my point was moreso rather than be competitive, if your team has been beaten 3 times in a row at your home wouldn't you just want to win?

If Collingwood had beaten West Coast 3 times in a row in Perth I don't think West Coast fans would just be hoping for a competitive game on Collingwood's next visit. They'd want to absolutely pump them.

With the Australian cricket team though, there is just as much outrage if they lose as there would be with our respective AFL teams but if they win no one seems to actually celebrate it. We want a competitive game that is a close contest between the sides but we will absolutely lambast them if they lose said contest.
Of course I want the Aussies to win, but in terms of casuals interest, if it is a blow out, TV numbers, crowds, and media attention will all be down. Of course South Africa are 2nd in the WTC so they should put up a decent showing, unfortunately they don't come out here often.
 

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